1. From 2005 to 2006 alone, Cadillac had thousands of interactions with Top Marques, the world’s top personal items exhibition, Zegna, the top international men’s clothing brand, Mccallan, the pure noble whiskey brand, and prestigious luxury yachts. Inextricably linked:
On October 20, 2005, Top Marques, the world's most luxurious and top event, the international top personal items exhibition, moved to Shanghai, China, and held a four-day ceremony. The Cadillac super luxury sports car XLR was unveiled as the first car at a press conference before the official show event. Its sharp and shocking appearance, innovative "Z"-shaped folding hard top, unstoppable powerful performance and graceful and luxurious driving experience have become the most shining star exhibits attracting super buyers attending Top Marques Shanghai.
What kind of pleasure will it be to wear the best men's Zegna and drive the top sports car Cadillac XLR? On November 26, 2005, in the Cadillac Shenzhen Chihe Exhibition Hall located on the first floor of CITIC City Plaza, a scene of "Feng Shanghui" performed by two top brands was staged. Over the years, the Zegna brand has been favored by many celebrities. It does not pursue novel styles and gorgeous colors, but is popular all over the world with its flawless, well-tailored, elegant and simple personalized style. During the event, professional models displayed Zegna's most representative formal and casual wear next to the Cadillac sports car. The "Most Cadillac Spirit Award" and "The Most Cadillac Spirit Award" and "The Most Cadillac Spiritual Award" were selected by the relevant persons in charge of Chihe and Zegna respectively from the guests present. Best Dressed Award".
In the soulful playing of classic jazz, the aroma of pure noble whiskey Mccallan is permeating the air. This is a classic scene of the "Cadillac Glory for 100 Years" red wine tasting event. Cadillac intends to use this move to allow all guests to enjoy the classic culture, art and high-grade life enjoyment brought by Cadillac, accompanied by intoxicating and fragrant red wine and the classic Cadillac Eldorado.
In April 2006, Cadillac fully sponsored the 11th China International Boat and Technical Equipment Exhibition, Asia's largest, once again demonstrating the cross-border cooperation between luxury cars and luxury goods. In fact, in the latest Cadillac print advertisement, the top convertible luxury sports car Cadillac XLR and a luxury yacht have already shown us a fascinating luxury scene. At this boat show, all Cadillac models in the Chinese market will be present. Among them, XLR and SRX are used as indoor and outdoor static display vehicles, and there are also 3 CTS and SRX for use by VIP guests at the exhibition site. 2. Compared with Cadillac, Mercedes-Benz's pace is equally vigorous, and its cooperation with luxury goods is also exemplary. In particular, the perfect cooperation with the famous Italian fashion designer Giorgio Armani has raised this cross-border marketing model to a new level.
It is reported that this classic cooperation began at the Milan Fashion Week in the autumn of 2003. At the 2004 Paris Motor Show, Mercedes-Benz presented the CLK convertible, a high-end special edition designed and personalized by Giorgio Armani. This Armani version of the premium CLK roadster uses a special paint in warm sand colors and high-quality interior materials to make this car exude luxury, dynamics and masculinity.
The public's enthusiastic response to the car made the partners realize that just placing it in showrooms was a bad idea. So they decided to produce a limited number of 100 Giorgio Armani CLKs, "using the best materials and special coatings, and being able to customize them according to customer preferences." Of course, these alone are not enough. Giorgio Armani's treatment of the interior, body color and detail design are the most distinctive features of this car: light sandstone matte body, brown saddle leather combined with gray Seats made of three-dimensional textile fabric, distressed metal parts and black control buttons scattered everywhere. This combination appropriately expresses their original vision for this car: elegant, sophisticated, and not easily outdated.
Giorgio Armani himself became the first owner of this car. The new car incorporates Armani’s design philosophy of “less is more, focusing on comfort”. Giorgio Armani said: "We quickly found the same language.
It was fascinating to see how Mercedes-Benz translated my design ideas into reality with such attention to detail. ” 3. As early as 1999, the German sportswear brand Puma proposed the concept of “cross-border cooperation” and cooperated with the German high-end clothing brand Jil Sander to launch high-end casual shoes. By 2003, Puma teamed up with the BMW mini, The two parties signed a cooperative marketing agreement, and Puma specially designed a black driving shoe, the Mini Motion 2 part shoe.
The "crossover" of clothing brands and automobile brands is not accidental. Because food, clothing, housing and transportation constitute most of the content of consumption, and also constitute the basic elements of life. To a certain extent, the style of clothing, food, housing and transportation also reflects the differences between individuals and different social groups. Brands that position the same or similar consumer groups as target consumer groups have the opportunity to come together and interpret the characteristics of the target consumer groups from their respective aspects. 4. The famous sports car brand "Lamborghini" owned by Germany's Volkswagen is selling a brand. A limited-edition Nokia phone, a laptop made by Asus, European Hydrogen clothing, and a collaboration with fashion brand Versace to design the interior of the Murcielago LP640 sports car, Lamborghini is also said to be in discussions with Versace about manufacturing. Non-auto OEM products.
Lamborghini divides its merchandise into three market segments with its lowest-priced items targeting enthusiasts and “affordable, accessible” enthusiasts. It sells a range of products, including OEM T-shirts and hats, as well as a "collateral brand" sports series, which includes T-shirts and other merchandise, while its "elegant series" is aimed at people who own or are likely to buy Lamborghini cars, including higher-quality products. High-end products, such as leather jackets, luggage and silk polo shirts. These products are more cautious in using Lamborghini brand trademarks and are priced higher. 5. Peroni is a famous Italian beer brand. After 157 years of operation, In May 2003, it was acquired by SabMiller, a joint venture between the United Kingdom and South Africa. When the brand was introduced to the South African market, it helped launch the Milan fashion show to help establish the relationship between the Peroni brand and fashion design and fashion, and clearly advocated a " Italian style.
Today, these beers are available in many places, but larger marketing efforts are underway. Peroni's owner, SABMiller, even plans to make fashionable in Cape Town A "House of Peroni" will be built around the store, just like the stores called Emporio Peroni that were built on London's Sloane Street in 2005 when the Peroni brand was relaunched.