1. Shiseido International (some media call it "International Cabinet &; Rdquo
Second, Shiseido Cosmetic (some media call it "Tokyo Cabinet &; Rdquo
III. Shiseido Fitit
IV. FT Shiseido (the third and fourth are probably the "domestic brands" mentioned by some parallel stores, right? )
Shiseido International: As the name implies, it is sold overseas, condensing Shiseido's century-old technical essence, and it is a big signboard for Shiseido to go overseas. Including The skincare, The makeup, D program, Naturals, BOP, benefit and other series, the series is not many, concise and clear. Make-up, skin care, aging repair, sensitive skin,
at a glance. Exquisite and elegant packaging, full of high-grade sense. Most of the products sold in Shiseido counters in high-end department stores in big cities in China, such as Beijing and Shanghai, should be Shiseido International products. At the same time, in Japan, the products of this large system are only sold in high-end department stores.
Shiseido Cosmetic: it is a product for Japan. There are many series, including skin care, make-up, perfume < P >, men's cosmetics and cosmetic props. In Japan, the sales channels are high-end department stores, counters in pharmacies and supermarkets, and traditional make-up shops. Prices and performance range from popular to high-grade products. Generally, salesgirls at counters will introduce and recommend products that are most suitable for customers. The products of this large system are also beautifully packaged. There will be exquisite cardboard boxes outside the bottle, and there will be eight English letters Shiseido on the front of the bottle.
Shiseido Fitit: We take the open-shelf sales and low-priced route. The packaging is relatively simple, and there are mostly beautiful transparent plastic boxes outside the bottle. Generally, there are no direct eight letters Shiseido on the front of the bottle, but only on the back of the bottle at the logo of the manufacturer, there is the word Shiseido.
FT Shiseido: a special trademark for Shiseido's daily necessities. Products include shampoo, bath lotion, hygiene products, and also very cheap skin care products, which are sold in pharmacies and supermarkets. The outer packaging is simpler, some are packed in transparent plastic boxes, and some are simply wrapped with a plastic film. There is only the commodity name on the front of the bottle, generally there is no direct Shiseido English letter, and there is the trademark mark of FT Shiseido on the back of the bottle.
Shiseido's various series (excluding the special series of traditional beauty shops, perfume, shampoo and bath, makeup props, men's cosmetics, one-piece makeup, nail polish and one-piece care). ) First of all, Shiseido cosmetic, the second largest category with the most series:
(arranged in alphabetical order)
●Acteaheart is suitable for people over 5 years old. Contains plant extracts, which can act as estrogen. Improve the skin
dry, slack and other aging conditions. I didn't know this was an aging repair before, but I bought a hand cream, which is so expensive. However, it is really easy to use. After using it, my hands are smooth and white, and even I was surprised.
● Anessa's Chinese name is An Nai Sun High Efficiency Sunscreen. Less greasy, gentle to the skin. Good transparency
● BX Night N is a one-piece high-efficiency moisturizing and lubricating beauty liquid. Can be used with any series.
● after the p>●Cosmetic House is tested by instruments, the sales girl carefully classifies the skin condition of customers
to provide the most suitable nursing series. It's a little tailor-made
● Dignita is a comprehensive series for mature skin over 3 years old, including skin care and make-up. Dignita is the highest in all the comprehensive nursing series of Shiseido Cosmetic, the second largest system, which fully embodies the maturity and beauty of women around 3 years old.
Eudermine red makeup liquid, Chinese laudatory name: Red Monroe. Known as the treasure of the town store, it has been selling well for nearly a century and is still the representative product of Shiseido. It is the first skin care product of Shiseido with three-in-one effects of high hydration, exfoliation and skin rejuvenation, and it was introduced after being improved in 1997.
●eau de blanc toner whitening beauty liquid Kose Snow Muscle Essence has been selling well for more than ten years, so Shiseido has launched this one-piece whitening lotion. The usage and efficacy are similar to those of xuejijing. When it was first released, it was very popular, but it seems that the limelight has always been lost to Xuejijing.
●Eau de pure exfoliating lotion can be used with any series.
●Elixir 3-year-old skin-specific comprehensive series, including skin care and makeup. It is the most important mass series for Shiseido to sell < P > in China. Advertising spokesperson: Kyoko Ono.
else rie comprehensive skin care series under 2 years old.
EvenesDR is a low-irritation care series specially designed for sensitive skin.
Inoui color and packaging are made by top European and American makeup master Dick? Peggy designed it. Advocate freedom and individuality. It is a monopoly series of high-end department stores, which is more upscale than PN rebel series, which is also a make-up series.
●lostalot face-lifting cream. Activation promotes facial skin metabolism. Tighten facial lines.
●Optune is designed for people over 2 years old. Do not divide oil, but divide water, reflecting healthy skin. However, the effect seems to be average. I used it once and felt that the effect was in contrast with the price. Advertising spokesperson: Makiko Esumi.
●PN rebel series makeup. Appeared in 1997, with avant-garde image and high sensitivity, Shiseido is the most popular makeup product in the Japanese market. Especially this year's new mascara is very popular. Advertising spokesperson: Misaki Itoh.
●Proudia foundation series. Emphasize intellectuality, exquisiteness and perfection. Advertising spokesperson: Takako Uehara. The powder is very fine, it can cover spots well, and it is not easy to lose makeup, so it is very easy to use.
●Qiora is combined with a refreshing fragrance to care for the skin and relieve fatigue.
Rivital series for mature skin care over 4 years old. It can remove wrinkles, brighten spots and tighten skin efficiently. Specially designed for anti-aging
●S series is designed for young urban women, emphasizing nursing and whitening in harsh environments such as isolating urban pollution. It is divided into two series: whitening and standard nursing. Both make-up.
●TAPHY is aimed at young people under the age of 25, emphasizing hydration and moisturizing to prevent aging after the age of 25. There is also a subsidiary line of TAPHY Mild, a low-irritation series designed for allergic skin in young people
●UVwhite whitening comprehensive care series. There are two types: refreshing type and moisturizing type. The refreshing type still feels oily when used in summer. In winter, I feel that it is only oil, which is not enough for maintenance.
●whitess one-piece beauty liquid is Shiseido's trump card for whitening. It is divided into three types: thorough care, spot removal and sun protection.
The following is Shiseido International's series:
Shiseido International's products are specially designed for overseas markets, and the series is concise and clear. Designed for young women, the balance of oil control, the vivid series of basic skin care, the Baiyou one-piece series of further efficient maintenance, and the Panli charm series of aging repair. Natural series with all natural ingredients, D program for sensitive skin. Make-up has a series of metropolitan charm colors.
in addition, there is a series of metropolitan jade sales in domestic counters
● Benefit Panli charm series. Generally speaking, it is designed for middle-aged mature skin. Suitable for medium and dry skin. It contains special anti-aging ingredients, prevents dry cutin formation, helps skin cells retain moisture and nutrients, improves water shortage and reduces superficial modification.
●BOP baiyou series. One-piece all-around nursing series. Can be used with any series.
●D program is designed for sensitive skin. Including shampoo, bath lotion, sunscreen, acne cream, facial care, body care and other low-irritation products.
● Puriness is designed for young people, which is soft in nature, emphasizing thorough cleaning, balancing PH value and controlling oil to prevent the face from being glossy and dry. Relatively speaking, the price is not very expensive, and it is easy for young people to pick up the
●The Make up Metropolitan Charm Series. Shiseido's only makeup series for overseas sales. Compared with the other two make-up series Inoui and PN Rebellion series sold in Japan, it is more beautiful, fashionable and Europeanized.
●The Skincare vivid series. Shiseido's basic skin care series for overseas sales. It is advocated to lay a foundation for delaying aging for healthy and young skin in the future while nourishing and maintaining.
● Cle de peau BEAUTY skin key series. Among Shiseido Group's products, this series is the most advanced. It can be said that she is Shiseido's banner overseas, and has become the longing of beauty lovers with extraordinary effects and expensive prices. It is outside the Shiseido series, and it is independent of Shiseido under the name of Cle de peau BEAUTY. The price of a bottle of the most basic
cosmetic water after tax exemption should also be around 7 yuan. The pinnacle is the night cream called Lacrime, which sells for 36 RMB for a bottle of 25 grams. Especially glossy foundation, it is famous in the world market.
Shiseido Fitit is a subsidiary product of Shiseido.
Shiseido Fit It is an economical series, which is sold to young people and students with low income in Japan and housewives who are unwilling to pay too much money for cosmetics. Therefore, Shiseido's sales methods are very clever, from ultra-high-grade series to cheap gadgets, it provides you with gold-collar and blue-collar workers. Shiseido Fitit is probably the cheaper Shiseido sold in domestic online stores.
● Asplir's Chinese name is April or Estelle. It is an economical basic nursing series. In Japan, the advertising spokesperson of this series is Tomoko Yamaguchi, who is 36 years old, so I always suspect that this series is for mature skin around 3 years old. I heard that the effect is ok and the price is very good. The AS series promoted on many websites is this Asplir.
● City veil special series for sun protection and after-sun care. There are many kinds of sunscreen and whitening, sunscreen and acne removal, sunscreen for children and so on.
●DeLuxe Chinese name is noble, basic nursing series.
● ff Chinese name Fei Fei, a makeup series for young girls such as students. Good quality and low price, cute appearance, positive color, fashion and reasonable price, which makes people fondle it.
● The Chinese name of selfit is Shanfei. Makeup series for mature women.
●Tiss toner series. Facing young girls, we advocate to achieve young and healthy skin through in-depth cleaning and moisturizing. It is very convenient to use, and it can be divided into three types: hydrating, moisturizing and acne removing.
● The Chinese name of Whitia is Bai Shanya or Ocean Hall. Whitening care series for young girls. The price is very affordable. For example, it is a low-priced version of the UV white series, or a whitening entry-level product for young girls. It is really comfortable and refreshing to use.
Finally, FT Shiseido, where things are really everyday, easy to use and cheap.
FT Shiseido is a special trademark of Shiseido's sanitary daily necessities.
Fitit Shiseido's products include daily essential shampoo, bath lotion, mousse and feminine products, and there are also very cheap skin care series, which are sold in supermarkets and pharmacies for people to choose from.
Among the products related to skin care, * * * are as follows:
●Water in lip removes dead skin on lips and moisturizes lips. After use, lips look tender and full.
● MIEL designed a cheap daily maintenance series for women over 5 years old.
●Naturgo natural mud series. Mainly clean products. I like the facial foam inside. The foam is fine and tasteless, and it is very refreshing after washing. < P > ● Neurogena's acne care series for teenagers.
● Muscle Water is a natural water without additives, and it can be sprayed to replenish water at any time. After using it, I feel uncomfortable to spray my face, and it is dry. It is quite suitable to spray my hair, and it will be smooth and shiny, but it is a pity to spray my hair only. In Japan, this one is the most popular among high school girls.