1. What is a trademark?

A trademark is used by producers and operators on their goods or services. It consists of words, graphics, letters, numbers, three-dimensional logos, color combinations and the above A combination of elements with distinctive characteristics is an important intellectual property and a sign to identify the source of goods or services. In today's world, trademark registration is the prerequisite for legal protection of a trademark and the legal basis for determining the exclusive right to use a trademark. Once a trademark user is approved for trademark registration, it means that it has obtained the exclusive right to the trademark and is protected by law.

Methods for product registration: Chinese character trademarks, graphic trademarks, English trademarks, combination trademarks

2. Benefits of registered trademarks

1. Can seize the market and expand Business scope, forming a kind of own brand image

2. Protect the corporate trademark from infringement and protect the brand value from theft.

3. The foundation of brand building is famous trademarks, the foundation of well-known trademarks

4. It is a necessary condition for entering shopping malls such as Tmall

5. It is the condition for quality inspection and health inspection

6. As an intangible asset of the enterprise, it can be transferred (invested), mortgaged, licensed to use, create income, and can also be inherited.

3. The dangers of not registering a trademark:

Case:

The "Blue Sky" brand rice cooker produced by Company A is of high quality and low price. , very popular with consumers, but the "Blue Sky" trademark was not registered, so some other manufacturers felt that this kind of pot was both easy to sell and could be sold at a good price, so they all put the "Blue Sky" trademark on their own rice cookers for sale. As a result, company A's market sales dropped rapidly, and the reputation of the "Blue Sky" trademark plummeted. Many consumers took the "Blue Sky" brand rice cookers produced by other companies and demanded company A's return or compensation. loss. Although this situation is unexpected for Company A, it should be expected. Company A requested the trademark authority to stop other companies from using the "Blue Sky" trademark. However, because the trademark was not a registered trademark, Company A did not enjoy the exclusive right to use the trademark, and the trademark authority could not accept Company A's request.

1. The most fatal weakness of an unregistered trademark is that the trademark user does not have exclusive rights to the trademark. As a result, the role of trademarks in representing certain product quality and reputation is greatly reduced.

2. Unregistered trademarks are not protected by law and cannot effectively use modern publicity methods to participate in competition. Because if the trademark is used by others, the law does not provide protection for the trademark, so others will enjoy the market that has been created by the company for free, and the company's market share and economic interests will be harmed.

3. If a company’s trademark is preemptively registered by others, it cannot continue to use the trademark. Because if you continue to use it, it will infringe on the exclusive rights of others to register trademarks.

4. It is impossible to accumulate intangible assets of the enterprise. Entrepreneurship