---------------------------. The varieties of flowers on the flower stands of Taiwan Province Flower Shop are: rose, peony, chrysanthemum, lotus, lily, tulip and so on. In the climate of Taiwan Province, roses are always in bloom all the year round, with large petals of flowers, which means deep affection and fraternity. They are often gifts for relatives, friends and lovers on their birthdays. At the birthday party, putting a rose basket can add a festive atmosphere. Peony flowers are huge and elegant, symbolizing grandeur and richness, and are often used as birthday gifts. In the eyes of Taiwan Province compatriots, chrysanthemum symbolizes elegance and nobleness. People often give pink and purple chrysanthemums with lively colors at festive ceremonies. Lotus represents holiness and nobility, and it also has the meaning of harvest, luck, health and longevity. People in Taiwan Province like to give it to officials who have taken office. Lily symbolizes sweetness and purity, and is often used as a gift for young women. Tulips have gorgeous buds, which are commonly used by men to express their love to women in Taiwan Province. Mr. Zhu Shengming said that if the three links between the two sides of the Taiwan Strait are established, there will be great prospects for the development of Luoyang peony as a cut flower. Taiwan Province alone consumes a lot of peony cut flowers every year.
Taiwan Province is rich in Phalaenopsis. In recent years, Taiwan Province has made great efforts to develop Phalaenopsis and export it to the world. But there is competition from Phalaenopsis in Thailand. Mr. Zhu Shengming expects me to promote Phalaenopsis in the mainland flower market and help promote the surplus Phalaenopsis in Taiwan Province. It's a pity that the Taiwan Province authorities have banned the three direct links, which can only be a sigh for the Phalaenopsis consumer market in the mainland.
American flower market:
Whenever Valentine's Day comes in America, flower shops everywhere are always full of customers, and young men and women compete for flowers to give to their lovers. However, after Valentine's Day, the turnover of flower shops began to decline. But in recent years, the situation has changed, and fresh cut flowers have become one of the commodities that people must buy all the year round. The demand for foreign flowers in the American market is rising in a straight line. Most flowers are imported to the Netherlands, and tulips are imported to the Netherlands in large quantities every year.
French flower market:
French people simply can't live without flowers. They are indispensable for visiting relatives and friends, attending weddings, banquets by invitation, and daily home decoration on holidays. In the streets of Paris, you can see a flower shop not far away.
British flower market:
British people like to patronize flower shops, while men buy more roses. The flowers that women give to the opposite sex are roses. Dianthus caryophyllus, tulip and freesia.
german flower market:
flower shops in Germany have very eye-catching and unique window arrangements. The front of the flower shop is usually equipped with a white transparent glass door, and the doorbell automatically rings sweetly as soon as the customer walks to the door. The flower girl came to your side at once and said, "Hello, what can I do for you?" Let you sound kind and comfortable. The arrangement of flowers in the shop is very harmonious through the comparison of colors and varieties. The quality of flowers is impeccable. Whether you buy one, a bunch or a big flower basket, you will never find a yellow leaf or a bad flower. There are many flower shops in Germany. You can find flower shops in cities, villages, towns, alleys and alleys at any time. Germany's annual consumption of fresh cut flowers ranks first in Europe.
At present, the developed countries, such as the United States, Western Europe and Japan, are unable to meet the needs of the domestic market because of their high consumption level of fresh cut flowers. They import a large number of fresh cut flowers from the countries and regions where they are produced every year, while the Netherlands, Israel, Mexico, Guatemala, Thailand, Colombia, Kenya, Taiwan Province and other fresh cut flowers exporting countries and regions make all the money of these developed countries. Japanese imported a large number of Phalaenopsis from Taiwan Province, which made the flower farmers in Taiwan Province rich.
2. The initial motivation of the flower shop:
In many people's minds, the flower shop is a good career. On the one hand, I feel happy working in an environment full of flowers every day; On the other hand, people's consumption level of flowers has improved now. Flowers have become a favorite gift for people to visit relatives and friends on holidays, and everyone's life is getting better and better. Naturally, more and more people will buy flowers, and the prospects of flower shops will be good.
from the perspective of business, flower shops should be regarded as a typical small-scale operation. A room with a small area can be decorated simply, and the four white walls can also show the beauty of flowers. Together with the purchase cost, it will cost tens of thousands of dollars to open a small flower shop. Now many laid-off people are thinking about doing some small business, and the cost of flower shops is exactly what they can afford. The author has seen a survey of students in a floral school, and almost 95% of the more than 1 students plan to open a flower shop. Coupled with the existing flower shops, the intensity of competition can be imagined.
However, flower shops are not as easy as imagined. After all, flowers are living things, and flower shops are a risky industry. Flowers will be worn out from the moment they are bought. If the business is not good, you can only watch them wither and rot. Some high-grade flowers can't be bought more. If they can't be sold, the loss will be too great. However, if there are no high-grade flowers for sale, they may lose orders with higher profits, which has to make people spend a lot of brains.
I have asked people in the flower industry in Taiwan Province about the operation of Taiwan Province flower shop. According to incomplete statistics, there are more than 3 flower shops in Taipei. Their basic feature is that they all have their own stable customer base and their own trade areas, thus avoiding direct competition among flower shops. But now many flower shops in Xinjiang often attract customers by reducing prices and fall into a vicious circle, which is not in line with the market rules. Therefore, how to establish and maintain a stable customer base is the key to the flower shop.
3. Where are the business opportunities of flower shops?
Flower shops, as the name implies, are places to spread beauty, and their commodities are flowers, so floral art is the soul of flower shops. First of all, people who are engaged in the flower shop industry must attend professional flower school for further study and strive to improve the level of flower art in order to serve customers with high quality.
a. It has a unique business philosophy, positioning the flower shop and creating a brand flower shop. Operating a flower shop is based on the principle of honesty and service first, and sincerely serves consumers. Establish a sense of competition, market awareness, reputation and brand. To run a flower shop, you should learn to be a man. Life is alive, and being a man is the first. When you engage in business activities, you should pay more attention to being a man.
Pay attention to the positioning of flower shops. From the aspects of flower shop location, name, business hours and trademark registration, the CI system and organization (floral design department, business development department, accounting department and transportation department) of flower shops should be conducive to creating famous brand flower shops, launching brands and displaying their image.
B. Pay attention to customer psychological analysis. When customers go to a flower shop to buy flowers, the flower shop staff should analyze the customer's psychology. (1) from the age, dress, transportation; ② Consumer's mentality, face, mood, habits and hobbies. Consumers are often wary and distrustful, and they should try to eliminate these situations. ③ At the same time, we should analyze the consumption characteristics and uses, and observe the attitude of customers in spending money, which is related to people's education level, education level, lifestyle and consumption concept. When introducing flowers, we should first ask about the use and then choose the style (bouquet or basket, bouquet is romantic, basket is solemn), then choose the flowers for floral creation, and finally mark an appropriate price.
C. pay attention to characteristic management and marketing. Flower shops should attach great importance to characteristic management, unique storefront design and family-style layout in the store (decorating the flower shop space with artificial flowers and flowers), and complete varieties of domestic and foreign flower materials and leaf materials; Unique floral style. Attach importance to festival management and various forms of services. For example, flower shop decoration should have innovative ideas, unique layout, elegant and charming artistic atmosphere, giving people high-quality cultural enjoyment. Set up telephone contract to send flowers, door-to-door flower arrangement service, send flowers all year round for collective birthdays, rent flowers, online flower shops, etc.
Operators should not only run flower shops, but also run markets, and innovate in art, management and service. Festivals often occupy a large proportion in the operation of flower shops. We should publicize them in advance (such as hanging banners with white characters on red background in front of the shops), analyze the market demand, prepare the supply of goods, organize skilled florists and flower delivery personnel, conduct appropriate marketing (such as store advertisements, media advertisements, faxes and emails to major units before the Spring Festival, etc.), pay attention to old festivals such as Valentine's Day, Christmas, Mother's Day, Teacher's Day and Spring Festival, and develop Valentine's Day and Secretary's Day on Qixi.
The 21st century will be the era of Internet, and people of insight from all walks of life are paying their attention to this emerging field. Flower shop operators may wish to participate in e-commerce, whose characteristics are suitable for flower trading and enhance their competitiveness. Flower shops can also carry out various forms such as brand franchise and overnight flower shops.
D. Pay attention to the quality training and management of employees
Establish a flower shop management system, standardize employees with the system, and cultivate employees' sense of ownership. Cultivate professional managers of flower shops. Managers (store managers) and employees are responsible for each other. At the same time, flower shops should often carry out floral training to improve the technical level of employees' floral art and improve their knowledge structure and aesthetic cultivation. Subscribe to more books on floral art, as well as books and periodicals such as China Flower News, Garden, Flowers and Taiwan Province Floriculture, so as to keep abreast of flower fashion trends and integrate with international floral fashion trends as soon as possible.
the competitiveness of a flower shop in the external market depends on whether the internal basic management of the flower shop is in place; The comprehensive innovation ability is the source of power for the development of flower shops. Flower shops should learn from Haier's DEC management method, control and clean up everyone, everything and every day in an all-round way, formulate a target system, control Nissin and formulate an effective incentive mechanism. Good varieties can bring good prices. Selling all kinds of floral works in flower shops must be artistic and value for money. Never drive up the price, nor spoil it and sell it cheaply. The price must be reasonable. All inferior flowers and dried flowers are willing to throw away and never sell. We should learn from Haier's magnitude service, innovate the service, constantly expand the service content and establish a good public image.
flower shop services should take customer complaints seriously, and once customers have quality problems when buying flower products, they must properly handle them until they are satisfied.
In order to be a famous brand flower shop, every employee should strive to be an excellent employee through his honest and hard work, and strive to be clever, diligent, quick-footed and eloquent. Be sure to put the word "sincerity" first, be honest, have a sincere attitude, treat customers sincerely, open up customers, stabilize regular customers, win new customers, and do all the work conscientiously.
in terms of site selection, you should choose places with convenient transportation and large crowds, such as commercial centers, high-end villas, apartments and offices. The central hospital is located in the central area of the city. There is an advantage of a flower shop near the hospital, that is, in the off-season of flower consumption, the patients hospitalized in the hospital are not weak. This can increase the flower shop's income in the off-season and keep some expenses. In addition, some fruit and non-staple food can be sold with it.
after the site selection is completed, it is a matter of sign design, storefront decoration and layout. The signboard design should be concise, bright, easy to remember and endowed with cultural connotation. The store logo should be eye-catching, and its design should lay the foundation for the future development of chain stores. The decoration in the store should be simple, and the colors should be light and bright. Appropriate use of European wrought iron can improve the taste of the flower shop. The display of goods should be few and fine, so as not to appear chaotic. In addition, more spotlights should be installed in the store. Because spotlights can set off the atmosphere of flower shops, beautify works and beautify the role of flower shops. This is very important.
In terms of business scope, flower shops can focus on flowers, potted flowers, dried flowers, craft silk flower, flower utensils and wedding services, and can also run other complementary goods and services as appropriate according to local conditions, so as to improve the comprehensive economic benefits of flower shops. If the economic strength is limited, you can take the form of capital operation to operate in partnership with the units or individuals associated with the flower shop business.
The flexible operation hours of flower shops can meet the needs of customers at different times; Flower shop decoration inspection can provide consumers with a good shopping environment and make consumers feel more happy; Flower shops serve the community, which can make consumers enjoy faster service.
when you run a flower shop, you must have a complete variety. After the consumer's needs are met and he feels convenient, he will come again next time. As an operator, we should constantly improve the level of floral art to adapt to the increasing appreciation of consumers. Flower shops pay attention to learning to accumulate knowledge and skills, communicate with peers, and selectively participate in various short-term training studies according to their own economic situation in order to absorb the strengths of others. Innovation is mainly reflected in floral design, which is also the source for flower shops to establish service brands and create flower shop characteristics.
The service of flower shops runs through the whole business process, which is directly related to whether there are "repeat customers" and the market share. Most of our consumers don't know the flower language when they consume flowers. Therefore, flower shops should guide consumption, and in addition, in order to meet the personalized needs of a few consumers, they should arrange halls for them and carry out floral design. After-sales service is mainly reflected in teaching consumers the knowledge of maintenance and preservation, visiting customers frequently, mastering their new consumption requirements and trends, and replacing new flowers with customers who have rental business in time.
Good wine is afraid of deep alleys, so flower shops should pay special attention to direct and indirect advertising.
First, employees' responsibilities are clear. New employees can see all the work contents that need to be taken care of in the responsibility manual, accurate to when to change water for what flowers. Employees accept the leadership of the store manager, who is responsible for the general manager. Second, scale management is adopted. Several branches report the purchase orders and sales volume on time, and the head office is responsible for the unified purchase and distribution of goods. Each store has a detailed sales curve chart, which records the variety and quantity of flowers sold at each stage, which is very helpful for the purchase direction and accurate cost accounting in the next sales season. The third is to give employees opportunities for promotion, organize flower competitions throughout the store from time to time, promote learning, select outstanding people and retain talents. Moreover, flower shops recruit all the year round, and constantly choose better employees, which also encourages everyone. With this more rigorous working procedure, the general manager of the flower shop can leave his family to seek greater development and grasp the market.
the staff is relatively stable, which is more conducive to the development of flower shops. For a good shop assistant, send him to a flower class, and the expenses will be fully reimbursed in two years. If there are flower activities, try to let him go. In this way, the clerk feels that he can make progress and have a head start in his work. The flower shop also gives 3% performance shares to outstanding employees as a reward. With these management measures, the shop assistants can be United with the boss and try their best to run the flower shop.
4. Positioning-Determine the face of the flower shop
Before opening a flower shop, we should not only weigh the funds in hand, but also pay great attention to the positioning of the flower shop. There are two typical orientations. One is to choose a high-end flower shop with exquisite storefront decoration and high quality products for middle and high income earners, and the other is an ordinary and friendly small flower shop with affordable prices and common materials. When making decisions, it should be noted that it is relatively the most difficult to open the market and occupy a stable customer base because of the price relationship. Because the customers of this kind of flower shop are the most critical and difficult to conquer, and there are more geographical locations and publicity to open this kind of flower shop.