Haidilao has been complaining about the infringement of Haidilao, which is unexpected. This time, Haidilao actually capsized and failed to sue for infringement, but combined with the case, I think this result is reasonable.

1. Although the names are similar, the logo design is different

Although the names of Hedilao and Haidilao are only one word apart, the trademarks are completely different. The infringement of approximate trademarks is judged from two aspects, one is from word mark, and the other is graphics. It is obvious that the graphic logo used by the two restaurants are completely different; In terms of writing, we should analyze it from the perspective of sound, line and even meaning. Hedilao, a catering company, chose Hedilao as its name because all its raw materials are mainly river fresh, which is selected from freshwater rivers. It can also be seen that the naming of river bottom fishing did not deliberately imitate sea bottom fishing. If we insist on following the logic of Haidilao, then as long as the last two words are regarded as infringement words like him, then it is impossible to register all the fishing in the future. Second, although they are both catering industries, their categories are not similar.

As we all know, Haidilao is a restaurant with hot pot as its main feature, and Hedilao is a home-cooked dish in Hunan. Simply put, the only similarity between the two is that they are both catering, and the others are not directly linked. Although the names are somewhat similar, the dishes served, the service methods and even the dining environment are completely different. Does not exist in saying that I would think that river bottom fishing is sea bottom fishing. After all, one is a hot pot and the other is a la carte. No matter how little friends make mistakes. You have to say that if Hedilao is also a hot pot restaurant, then I think the chances of suing infringement are still better, but people are really just a Hunan restaurant.

The owner of Hedilao himself said that at that time, he got dozens of names for going back and forth, and this one was qualified. The registration date only started in September of 18, but it didn't take long to get into a lawsuit. Therefore, as far as the present situation is concerned, both the intentional infringement and the knowingly committed by Haidilao are not significant, so I think it is normal for Haidilao to lose the case this time. Of course, it is correct for every brand to have the awareness of protecting their rights and interests, but we should not make too much fuss. Haidilao really made a big advertisement for others this time for free.