Li Ning changed its brand logo and slogan not because of the change of boss, but as a "rebranding" strategy for the brand to become international.

At this stage, the Li Ning Group’s board of directors is still headed by Mr. Li Ning, and the company’s CEO is still Mr. Zhang Zhiyong.

The new logo implies stronger sports attributes, people-oriented and inspires sports passion. And “Make Change Happen” is the new slogan.

In addition, Li Ning’s classic logo (original logo) and classic slogan (everything is possible) will continue to be retained, and may appear again one day!