There is a certain overlap between logos and trademarks, but they are also different.

Logo - is the English term for logo or trademark. It is a visual information expression method formed by people in their long-term life and practice. It has a certain meaning and can be understood by people. It is a visual graphic that is concise. , clear and clear visual transmission effect. Through the image of the logo, consumers can remember the company's main body and brand culture, and play a role in identifying and promoting the company they own.

Trademark - is a sign used by a business entity on the goods or services it provides to distinguish its goods or services from those provided by other market entities. Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service marks, collective trademarks, and certification marks; trademark registrants enjoy the exclusive right to use the trademark and are protected by law.

The difference between LOGO and trademark:

(1) Different rights acquisition

Logo, as a work of art, embodies the wisdom of the creator and automatically becomes a trademark upon completion of creation. Obtain copyright (but the copyright must be registered to be protected by copyright law); the trademark must be reviewed by the Trademark Office before it can have trademark rights.

(2) The protected laws are different

Logo is protected by the Copyright Law, while trademarks are protected by the Trademark Law. If a logo is applied for registration as a trademark and passes the review of the Trademark Office, then the logo is a trademark and is protected by the Copyright Law and the Trademark Law.

(3) Different protection periods

The protection period for logos as works of art is generally:

Natural persons: 50 years after death during their lifetime; legal persons and organizations: 50 years

Trademarks last for 10 years, but you can have trademark rights indefinitely through renewal.