Among the top 10 perfumes recently launched by "International Cosmetics News", 8 are women's perfumes and 2 are men's perfumes. They are Chanel No. 5, Lanc?me Eau de Parfum, Estée Lauder Delight, Arden White Diamond and Chanel Style, as well as Yves Saint Laurent Opium, Jean Paul Gautier, Gucci Envy, and Calvin Klein Men Perfume Klein I and Amma's Love Essence.

(1) Floral fragrance is the main product in perfume. Among them, "Chanel No. 5" is a mellow floral fragrance. The chemical acetaldehyde is used in the top fragrance to make the perfume produce something other than natural. A new style of personalization. Its main fragrance is jasmine and rose, which is suitable for mature women aged 20-40. It gives people a beautiful and confident style during the day and night.

"Chanel No. 5" is the flagship perfume product of the French Chanel company. It came out in the 1920s when fashion trends moved from classical to modern. Created by the famous perfume expert Ernest Bova, it is also the world's first perfume to add acetaldehyde. "Chanel No. 5" is known for its refreshing and elegant fragrance, while combining it with new modern features. The packaging design attracts millions of women around the world, making it a world-class perfume and remains the top perfume to this day.

(2) Lanc?me Yidong perfume is a fruit (flower) fragrance, which highlights the sweet fruit fragrance in the top fragrance. Yidong perfume has been one of the best-selling perfumes since its launch in 1990. According to its creator, it is a perfume with the theme of "Embrace me". It is also described as a perfume with history and memory. It shows women's independence, freshness and unrestrained feeling, and is especially loved by young women.

(3) Estee Lauder Huanqin perfume is a fresh floral fragrance.

It exudes the elegant floral fragrance and sows the seeds of "joyfulness" in nature...

In 1996, the French Essence Lauder company launched its new women's perfume ——Huanqin, the main raw materials include lily, violet, jasmine, clove, sandalwood, etc. The overall bottle shape is elegant and simple, with a crystal clear oval bottle and a round platinum bottle cap.

The scent of Huanqin perfume is strong at first but light at first, like a long stream of water. It is very trusting. It exudes a rich and elegant floral fragrance and sows the seeds of Huanqin in nature.

(4) Arden White Diamond perfume is absolutely floral-based and has a strong fragrance. It is a very feminine perfume, especially loved by mature women who prefer sweet floral scents such as roses and tuberose. . Favored by celebrities such as Elizabeth Taylor, Nino Serrudi and Valentino, this fragrance is an extremely popular perfume brand.

(5) Fengdu was produced by the French Chanel Company in 1996. The main raw materials are Calabunian and Sicilian citrus and jasmine. Asian vanilla and more. Chanel's newly launched charming perfume does not follow the company's traditional black and white packaging, but uses a pink apricot color that approximates women's beautiful skin. The bottle is generous and simple.

Charm is a new perfume product developed by Chanel after 10 years of efforts. It exudes 6 different charms of urban women: Calabunha citrus represents lively and unrestrained young girls; fragrant jasmine Floral fragrance is Chanel's signature fragrance, interpreting a completely feminine scent; the floral "equation" carefully calculated using modern technology expresses the charm of emotional girls with artistic temperament; Haiti represents the self-confidence, self-improvement and independence of modern metropolitans. Personality; African vanilla is the embodiment of sexiness and temptation.

(6) Among the perfumes that embody the mysterious oriental style, Yves Saint Laurent's "Opium" perfume is the most famous. It belongs to the strong fragrance type, mainly composed of strong woody and sandalwood, with spicy woody and long-lasting animal fragrance. "Opium" perfume has a rich and rich aroma. It is positioned as temptation and taboo. It has a spicy oriental tone and is more suitable for those aged 25-~x. Confident and seductive women.

(7) Jean Paul Gautier is a talented designer who creates clothes and perfumes for avant-garde people. His designs are full of humor and surprising objects. It is worth mentioning that the first perfume designed by him, Jean-Paul Gautier's perfume bottle is quite peculiar. It looks like a woman's torso wearing a bra, and the outer packaging of the bottle is a barrel-shaped The tin box has a unique design and is "shocking".

(8) "Jealousy", launched by Gucci in 1997, is a floral fragrance with top notes of vanilla, hyacinth and magnolia, middle notes of lily of the valley, jasmine and violet, and base notes of iris. , woodsy and musk. The advertising intensity is very strong, it has achieved good market returns, and it is becoming a stable best-selling brand.

(9) Among men’s perfumes, Calvin Klein’s Klein No. 1 is undoubtedly the most successful.

In Klein No. 1, which is like a bottle of Jamaican rum, we share the same world regardless of race, gender, or age...

Lane No. 1 perfume was launched by the American Calvin Klein company in 1994. It is a gender-specific perfume, that is, a perfume for men and women. It is composed of bergamot, fresh pineapple, jasmine, violet, etc. The bottle is a frosted glass bottle that resembles a Jamaican rum bottle, and the outer packaging is a cardboard box made of recycled paper.

Klein No. 1 is a genderless perfume. Combined with the simple and gender-neutral fashion trend of the entire society in the 1990s, the counterfeit concept of Klein No. 1 perfume is to praise individualism and is intended to make everyone Men and women across different groups unanimously endorsed individualism.

In the fall of 1994, shortly after its launch, Klein 1 set a sales record of US$58 million, setting off a trend of Klein 1 across the United States and even around the world. This new theory The light perfume attracts young people who never use perfume. Klein No. 1 transformed the changes in social consciousness in the 1990s into a new concept of perfume. It is genderless and emphasizes oneness. This is undoubtedly reflected in the advertising design of Klein No. 1 that shocked the world. A group of people regardless of race, gender, or age Men and women come together, through honesty. An open-minded attitude reveals the shared residence of each other.

(10) Armani, a company with an excellent sense of perfume and fashion from the fashion field, launched Love Water in 1994. It is divided into men's and women's perfumes. It is a famous couple's fragrance in the world. . In the year of its launch, it won the Fifi Award, the Oscar of the perfume industry, as the crown of women's fragrances.