The Hengchi logo of Evergrande Automobile uses a blue background and a roaring lion standing on a red earth as the brand logo. According to the brand owner of Evergrande, the meaning of this trademark is: protect the blue sky and win the red sea. The Eastern Lion, proud of the world. Evergrande, which has decided to launch new energy vehicles in 2021, will display the Hengchi logo on the vehicles.

Evergrande held a press conference in August this year, stating that it was building 14 models of cars, launching 6 new cars in the first phase, covering all levels from A to D. Recently, the Hengchi logo of Evergrande Automobile was released. It can be seen that the overall shape of the logo is a shield shape. In the logo, blue represents the sky, which means defending the blue sky. According to the press conference, the cars launched by Evergrande in the first phase are all new energy vehicles, which protect the environment and adhere to the path of new energy. As for the roaring lion, it shows Evergrande’s ambitions. Many netizens say that they think the lion image collides with other classic brands, but I think the lion image is different and is only a component of the car logo with different meanings, so there is no need to compare. The red part of the earth means a decisive battle in the Red Sea, adhering to the Red Sea new energy route, taking a unique and innovative path, and striving to create a resounding national brand. It is obvious that standing on the earth is to be at the forefront of the industry and hope to become a world-class new energy vehicle brand.

Personally, I feel that the meaning of this car logo is quite meaningful, and it also carries the brand’s yearning and expectations for the future of its company and industry. As for aesthetics, everyone has different opinions. Evergrande’s dream of building a car has finally come true. This was Evergrande’s initial yearning for new energy vehicles. Then it is believed that after the brand has laid a certain foundation, it will slowly upgrade the trademark to a design that is more in line with the company’s image and brand concept. The design and meaning of the car logo also show Evergrande’s confidence and philosophy, hoping that new energy will develop better, allowing more consumers at home and abroad to provide choices, and follow the path of sustainable development of the new energy automobile industry.