KFC, one of the multinational chain restaurants in the United States, is the second largest fast food and the largest fried chicken chain in the world. Founded by the founder Harland Sanders on 1952, it mainly sells high-calorie fast food such as fried chicken, hamburgers, French fries, 1: 1 rice, egg tarts and soda.
Signboard logo story:
In every corner of the world, in every city in China, we often see an old man's smiling face and gray beard, and it will always be this dress. It is this smile, probably the most famous and expensive smile in the world.
Because this amiable old man is the sign and symbol of the famous fast food chain "KFC"-Colonel Harland Sanders, of course, he is also the creator of this famous brand.
The fried chicken we ate at KFC today was invented by Saunders. From the original street shop to the present gourmet empire, Sandoz has gone through a bumpy road to entrepreneurship.
1890 On September 9th, Harland Sanders was born on a farm near Henriville, Indiana, USA. My family is not very rich, but I can get by. However, at the age of 6, his father died, leaving his mother and three children to live hard.
To make a living, my mother has to do a lot of work outside. She had to go to the food factory to peel potatoes during the day and continue sewing clothes for others at night. Naturally, she has no time to take care of young children. Sandoz is the boss.
He shoulders the heavy responsibility of taking care of his brothers and sisters and sharing worries for his mother. When mom is not at home during the day, Dr. Xiaoshan has to cook by himself. A year later, he learned to cook 20 dishes and became a famous cooking expert.
At the age of 40, Sanders came to Kentucky and opened a Corbin gas station. Because there were so many guests coming and going to refuel, he saw that these people who had traveled long distances were hungry.
Sandoz had an idea. Why don't I cook some food to meet the requirements of the guests? Besides, he is a good cook, and his wife and children often praise him. As soon as he thought about it, he cooked some daily meals in the small kitchen of the gas station to attract customers.
During this period, Sandoz introduced its own special food, which was the prototype of KFC fried chicken that became famous in the world. Because of its delicious and unique taste, fried chicken was quickly warmly welcomed and praised by the guests. Some people don't even come to refuel, but to eat fried chicken at Kebin gas station.
At the beginning, Sandoz wanted to expand the business of his gas station, but as a result, fried chicken became more famous than gas stations. With more and more customers, the gas station can no longer support itself. Sandoz opened a Sandoz restaurant across the street, specializing in his specialty-fried chicken.
In order to ensure the quality, Sandoz put on an apron and blew himself up, and also invested in the expansion of a large restaurant that can accommodate 142 people. In this way, he created a primary fried chicken market.
In the next few years, he studied the special ingredients of fried chicken (including 1 1 herbs and spices), so that the fried chicken skin formed a thin, almost unheated shell, and the chicken was moist and delicious.
This ingredient formula is still used today, but the number of seasonings has increased to 40. And this is KFC's most important secret weapon, just like Coca-Cola's formula.
By 1935, Sandoz's fried chicken has become a household name. In order to thank him for his special contribution to the state congress, Ruby Lafon, the governor of Kentucky, officially awarded him the rank of Colonel in Kentucky, so people have always called him "Dear Colonel Sanders" until now.