What are the benefits of trademark registration? Nowadays, many companies are paying more and more attention to the value and protection of intellectual property rights, and trademarks, as an important part of intellectual property rights, are also a symbol of a corporate brand. When consumers choose from many products, they rely more on "awareness and trust in trademarks" to make judgments and choices.

1. Protect the legitimate interests of enterprises themselves

This is mainly because most countries in the world currently implement trademark prior rights, that is, whoever applies first has the prior rights, and whoever applies later has the prior rights. Applications for trademarks that are identical or similar and that are likely to cause misunderstanding by others will be rejected, which is beneficial to enterprises in protecting their own brands and reputations.

2. Establish a brand image and enhance brand value

After a trademark is effectively registered, it can stably occupy the market for a long time, expand sales, maintain a good reputation, and improve product quality and product value. promote.

3. Increase customers’ confidence in products

Companies can use trademarks to distinguish their own products from those of others to facilitate consumers’ selection, purchase, and purchase in the market. Once you are familiar with the trademark, you can use the trademark to know which company produces the product. If the brand's products are of good quality, consumers will continue to buy them, otherwise they will choose other brands. Consumers will definitely buy branded products rather than three-no products.

4. Conducive to market competition and advertising

A powerful tool for market competition. Products with good quality will continuously expand the visibility of their trademarks, and trademarks with high visibility and good reputation will enhance the market competitiveness of the products.

5. Trademarks are the intangible assets of an enterprise

As the industrial property rights of an enterprise, trademarks, like other properties, are the wealth of the enterprise. This is especially true for trademarks with a certain degree of popularity, and even huge wealth. According to reports from relevant American magazines, the "Coca-Cola" trademark is worth US$24 billion and the "Marlboro" trademark is worth US$30 billion.

Frequently Asked Questions: How much does it cost to register a trademark?

The above is the relevant content introduced by Intellectual Property Rights about "What are the benefits of trademark registration". If you have other questions, Welcome to Intellectual Property Professional Consultants. Trademark registration process and fees in 2022 Where to register trademark