The shape of the climbing rat trademark is a geometric rat. To be honest, at first glance, I didn’t think it was a geometric mouse at all. It was simply too abstract. Maybe it was because my imagination was running low and I couldn’t grasp the ingenuity of the logo designer in time. . In fact, I just think that the climbing rat logo is composed of a simple triangle with a circle inside. So according to the designer, the triangle should represent the head of the mouse, and the circles are the eyes of the mouse.

The logo of the climbing rat is actually too simple, so it is difficult for ordinary people to find out what characteristics it has. The author does not say that I am not an ordinary person, but it is true that no one has summed up what is different and clever. . The following characteristics may not be comprehensive or accurate, but they are indeed summarized by the author myself, hoping to solve everyone's problems. If the problem really cannot be solved, then there is nothing we can do.

First, the geometric triangle shape is used to imply that it is an outdoor sports product for climbing mountains, and to intuitively express the characteristics of its product. Also, it clearly states that its products tighten the sleeves to prevent ventilation. Since it is an outdoor sports product, it must be related to nature, so this triangle means mountains, or all the obstacles that we need to climb and overcome. If the clothes we wear at this time are loose and breathable, we are very likely to encounter dangers during outdoor sports. Loose clothing may be detrimental to warmth.

Second, use blue as the theme color of your trademark. It is said that all production steps of mountain climbing rats comply with blue label standards. And they pay great attention to environmental protection and recycling, which can be proved by the fact that the trademark has a circle. The circle represents recycling, which is the embodiment of the company's environmental philosophy. For such a brand, in fact, as long as the marketing is done well, it will still have a bright future in China. After all, everyone likes products with novel designs, reasonable prices, and concepts!