Shen Zhijun. Chengde Lulu refers to Chengde Lulu Co., Ltd., hereinafter referred to as "Hebei Chengde Lulu Co., Ltd.", which was established on April 28th, 1997. It is not only a giant in the domestic beverage industry, but also one of the largest 10 beverage enterprises in China. Lulu trademark was recognized as a well-known trademark in China, and also won the honorary title of famous brand product in China. According to Aiqi, the ultimate beneficiary of Chengde Lulu Company is Shen Zhijun. As of February 2024, he is currently the chairman and executive director of Chengde Lulu Co., Ltd., the director and general manager of Dayang Shijia (Zhejiang) Co., Ltd., and Shen Zhijun is also the boss of Chengde Lulu Company.