The company has grown from 8 people when it was founded in 1994 to 100 people in 2001. After three moves, the company established "Zibo Xinmei Food Co., Ltd." and completed the "Bugs Bunny" brand trademark registration.

1. In 1994, Chairman Wang Liyi relied on the 20,000 yuan earned from wholesale business to invest in the food industry, established Guangfeng Food and Beverage Factory, and began to produce instant noodles.

2. In 1996, the company moved to a primary school in a certain town and developed and produced eight-treasure porridge products, earning the first pot of gold in its development. Later, it successively developed and produced cold drinks and puffed foods.

3. In 1999, we took a key step in the development of the enterprise and jointly established "Zibo Xinmei Food Co., Ltd." with Qilu Plasticizer Co., Ltd. The company introduced funds, talents, advanced The management concepts and management techniques have achieved a qualitative leap in enterprise management and laid the foundation for the rapid development of the enterprise.

4. In 2000, the company's senior management quickly discovered brand business opportunities, successfully registered the "Bugs Bunny" brand trademark, and subsequently introduced brand management operations.

5. In 2000, Time Warner Entertainment Communications Co., Ltd. of the United States entrusted a well-known Hong Kong law firm to raise objections to the State Administration for Industry and Commerce of China regarding the "Bugs Bunny" brand. After three years of concerted efforts and arguments, the company finally won the trademark lawsuit against Time Warner of the United States. This case became the “No. 1 national intellectual property dispute” since China’s accession to the WTO. In 2002, the "Bugs Bunny" trademark was designated as a "Famous Trademark of Shandong Province" by the Shandong Provincial Administration for Industry and Commerce. 1. From 2002 to 2004, the company successfully developed and launched bagged yogurt products. This product drove the company to take three major steps in three years and created a miracle in the industry.

2. In 2004, the Shandong Provincial Party Committee and the Provincial Government proposed the development plan of "Breaking through Heze". The company took the lead in establishing an area of ??more than 200 acres in Heze Peony Industrial Park with an annual production of 2 million tons of food. "Heze Bugs Bunny Industrial Park", the company became the first batch of enterprises to enter the Heze Peony Industrial Park. The entire project has won great attention and strong support from the local government due to its fast construction, rapid production and good benefits. In 2005, the food sales market network covered Shandong, Henan, Hebei, Jiangsu, Anhui and other provinces. The company began to get involved in the real estate industry and health care products industry, with good development momentum, and gradually developed into the company's new economic growth point.

The company has set the goal of strategic, large-scale and institutional development. With the investment management department as the axis management organization, it has divided into food division, real estate division and health products division. It has begun to follow the group's The company's operating model is managed.

Outline of the Group's Strategic Development Period

The company's decision-makers reviewed the situation and strategized, and established Shandong Bugs Bunny Group at the end of 2006 with Shandong Bugs Bunny Group Co., Ltd. as the parent company. Officially entered the group development period.