The vehicle marked with the letter R is Rui Lin Automobile, which is a sub-brand of Chery, an independent automobile brand in China, and belongs to a high-end brand in brand positioning.
Chery launched Rui Lin Automobile in 2009 to compete for the market share of high-end cars in the automobile market, but its later development was not ideal, so it has been discontinued.
The logo of Ricky Automobile consists of a pair of unfolded wings and the letter "R", which shows the enterprising, atmospheric and leading style of Ricky Automobile, and also highlights the core of Ricky brand, namely freedom, control and pioneer.
The letter "R" in the middle of the logo not only shows Ricky's logo conspicuously, but also makes Ricky's car very recognizable.
Why did Rui Lin stop production?
Rui Lin stopped production mainly because the market recognition was not high, and the expected results were not achieved. Coupled with the development of other high-end cars, its own advantages have become less.
In addition, when Chery launched Rui Lin G5, its price was much more expensive than other domestic independent brands, and many consumers were not sure whether it was worth the money.
Although Rui Lin stopped production because of low sales, it can be regarded as an exploration of China's own brand in the high-end car market, and it can also serve as a reference for other car brands and accumulate some experience for entering the high-end car market in the later period.