Round-headed boots were registered by an American on 1994, and the manufacturer gradually changed from Australia to China. Ugg Australia of the United States took the lead in entering the mainland, and its brand promotion was also very impressive. Not long ago, Yale also came to the mainland to expand its market and launched its own brand-Yellow Land. However, both companies are competing for the Ugg trademark. After the last cybersquatting incident, Australians began to pay attention to brand protection.
Major UGG brands in Australia
Brand name SNOW UGG
Product origin Australia
snow boots
Sales locations: kroll, Australia, Hongkong, Taiwan Province Province and Chinese mainland. Brand history: SNOW UGG is a kind of snow boots similar to UGG. It originated in World War I, when Australian pilots wrapped two sheepskins into shoes to keep out the cold, and it became popular in rural Australia in the 1920s. Although I don't know when a factory will start production, it is certain that the Blue Mountain factory in Australia has had this style of shoes since 1933. Now the more popular brands are: UGG Australia, SNOW UGG, Pinkfans UGG Speeshnely UGG.
Brand features: Snow UGG, founded in the winter of 2007, is the most popular creative brand of Pinkfans among local young men and women, and is specially designed for people who like to match themselves. The appearance of seemingly silly cartoons has swept across Europe and Asia, and now it has a trend of sweeping the world.
Manufacturing technology: In 2009, the former SNOWUGG Development Company introduced Australian merino wool, and hired Ivan alejandr, an Australian biochemistry and molecular biology expert, to develop a new method for separating lanolin based on the original manufacturing technology of UGG snow boots. Make wool thicker and denser than before. But also improves the glossiness, resilience and abrasion resistance of wool. After this new research achievement was put into the processing technology of products, it caused a good response in the market. Thus, SNOWUGG snow boots are favored by more consumers.
functional principle
Snow boots are casual shoes. SNOW UGG wool boots have cold and warm-keeping properties. The natural warm-keeping layer formed in thick wool can resist cold weather (-30 degrees Fahrenheit), but it is not suitable for wearing in too muddy or humid environment. In fact, excellent wool can be worn all year round. In a cold environment, wool forms a warm insulation layer on the surface of feet, and keeps a constant temperature at body temperature. In hot weather, the natural fibers of wool actually keep your feet cool by absorbing sweat from your skin, thus promoting air circulation in your boots and keeping your feet dry. Australian merino sheep skin is not only suitable for outdoor wear, but also creates the characteristics of warm and comfortable boots, which can easily and naturally shape with the feet. When your feet are wrapped in wool boots, it's like wearing a pair of oversized socks. Because wool skin is a natural thermometer, it can be worn from MINUS 30 degrees to the highest temperature that the thermometer can reach. Moreover, there is lanolin in the wool skin, which can provide and maintain moisture for the skin when worn barefoot.
deploy
Snow boots are versatile. For girls and ladies, tight jeans with SNOW UGG snow boots and boots are a very good match; Or put on a short skirt with pantyhose or expose your legs directly, which can well modify and set off your figure and show your personality. For men, SNOW UGG snow boots and jeans are a good match, showing a very casual and rough style, which can change with jeans or shirts with SNOW UGG snow boots.
Australia UGG mainly imports Australian merino wool, and then produces and processes it in domestic foundries. Generally sold in domestic areas.
The American version of UGG is provided by Americans themselves, and most of the materials are produced in China or some Asian countries such as India and Indonesia, but there are not many in China.
The difference and selling point are mainly the different cultural connotations of their respective brands. Americans advocate the national pursuit of free design of UGG boots. UGG in Australia pays more attention to the overall quality and texture of shoes.
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