LACOSTE clothing covers men's wear, women's wear and children's wear series, which is practical and popular. With exquisite fabric selection, changeable color matching and changeable styles, show youthful vitality and the charm of fashion people, and at the same time fully demonstrate your identity and status. Stylistically, LACOSTE has launched various themes and series. Including five themes of club series and sports casual wear series, as well as sports series and center series. This makes LACOSTE generate show new vitality and will gather all the eyes that pursue fashion. In the design, we follow the principle of relaxation and youthfulness, and pay more attention to details such as shoulders, collars and cuffs, which brings a strong youthful atmosphere. Today, this French crocodile brand, which has fascinated people all over the world for more than half a century, still maintains its young and fashionable personality and still attracts countless confident people with its excellent dress taste.
LACOSTE is officially launched 1933. Up to now, it has rapidly developed from the initial knitted clothing to different product series-sportswear, sports shoes, leather goods, watches and glasses, among which perfume products certainly occupy a stable position.
The first bottle of LACOSTE pour homme was born in 1968. Since then, it has been welcomed by young people and people who love sports, together with new members Booster, Junior, Millennium Collection Lacoste 2000 and Lacoste for Women perfume. Its elegant and fresh fragrance and simple and distinctive outer box packaging make the brand an evergreen brand in the perfume industry.
"Crocodile" is named after Laxter, a famous French professional tennis player. In 1930s, the crocodile mark on standard white flannel pants, short-sleeved sweaters and tennis match sweaters was as aggressive as Laxter's crocodile, which gave birth to the brand "crocodile". Special envoy Lax's sweater marked "crocodile" quickly attracted widespread attention in the United States. Because of his fame, people began to pay attention to this comfortable style and the "crocodile" mark on his chest. In the early 1950s, "Crocodile" transformed its colors and styles into American golf shirts, and combined the permeability and comfort of golf shirts with the sense of movement of tennis, creating a new image of "Crocodile" with extraordinary quality. Subsequently, the "crocodile" brand has always retained the design style of combining sports and leisure, and the "crocodile" men's shirt was born. In the 1970s, the brand "Crocodile" broadened the market, and then produced a series of sports and leisure for men and children, which has always been loved by people for its classic and noble quality. In 1980s, the design of "Crocodile" women's clothing kept its original design style, and some neutral designs were injected into women's clothing brands, which made "Crocodile" men's clothing and women's clothing in harmony and often appeared in tennis, golf, polo and other ball games. Today, the "crocodile" brand has always been a symbol of high quality, fully demonstrating the gentlemanly demeanor of France.