Lafite’s bottle sealing iron is the easiest to identify. Above his design is the chateau chateau, with Lafite Rothschild written in the middle. The bottle sealing iron pieces in the picture are from the 1980s to 2002, and the designs are almost the same. The only difference is that the color of the iron pieces is slightly different, showing different red colors.
The iron seal on the bottle of Carruades de Lafite, Lafite’s second brand wine, has Domains Barons de Rothschild written on it, and the Rothschild five arrows logo in the middle. If you look closely, you will find that these five arrows are slightly different from Mouton's five arrows. Above the R in the middle, the word Lafite is printed, representing the Lafite Rothschild family. Before 1996, Lafite's wine bottle was just like an ordinary bottle of Bordeaux wine, without any pattern under the bottleneck. However, in 1996, in order to prevent counterfeiting, the winery adopted a special wine bottle.
As early as 1985, Lafite’s wine bottles were engraved with special patterns to commemorate Halley’s comet, an astronomical phenomenon that only returns once every 76 years. So the words 1985 and the image of Halley's Comet were engraved on the bottle. Except for this special edition, Lafite has only used ordinary Bordeaux bottles. It was not until 1996 that the Rothschild family logo was engraved on the bottle, a pattern of five arrows, and the word Lafite engraved in the center. By 1999, wine bottles had new tricks. In March 2012, many wine lovers shouted "Lafite is coming" - the Chateau Lafite project invested by the French wine company Baron de Rothschild Lafite Group officially started construction in Penglai, Shandong.
After 15 years of inspection of planting bases in China, Penglai has become the third largest Lafite production base in the world and the only one in Asia after Argentina and Chile. On March 11, the Chateau Lafite winery project invested by France's Baron Lafite de Rothschild Group officially started construction in Penglai, Shandong.
It is understood that the Lafite Group will build a Chinese and Western wine castle and a 25-hectare grape plantation in Penglai in the future, which will produce 120,000 bottles of Lafite wine every year. In February 2012, the Zhejiang Provincial Administration for Industry and Commerce investigated and dealt with the case of Chengsheng Food Store in Yiwu City selling naked wine. It is understood that the boss of Chengsheng Trading Company purchased a large number of naked bottles of wine from Changli, Hebei and Yantai, Shandong, and registered two companies in Hong Kong, including "French Lafite Wine (Hong Kong) Co., Ltd. and French Royal Castel Manor Co., Ltd." Sales company, and then put the self-printed labels of the two shell companies on the bare bottles, turning the domestic wine into a famous brand wine.
Lafite has launched a comprehensive anti-counterfeiting campaign in China since 2005. Lawyer Zhang Yazhou from Jijia Law Firm said in an interview with reporters that Lafite Group will arrange a press conference in China in April to introduce the progress of the anti-counterfeiting campaign.
It is understood that after investigation by anti-counterfeiting lawyers, it was found that the consumer market for all kinds of fake Lafite red wines is mainly concentrated in cities with moderately developed economies. From the location point of view, "XX Lafite" is "similar to famous brands" It is mainly concentrated in KTVs and bars, while pure fake wine with forged trademarks is concentrated in high-end consumption places such as clubs.