1. Different business scopes:

Specialized stores: Franchised stores are franchises of the brand, not the franchise of the company itself. Brands he has licensed to him, including Nike and Adidas, have been given permission to sell online.

Physical stores: They can operate their own brand and other brands, and only make one kind of product, such as shoes, but they can make multiple brands, such as franchise shoe stores, Nike shoes, Adidas shoes, and even For other multiple brands, there is no limit to the number of brands.

2. The business entities are different:

Specialized stores: The operators of Pinduoduo stores must be the brand owner or a corporate legal person officially authorized by the company.

Physical stores: Pinduoduo stores must be operated by legal entities registered in mainland China.

3. Brand qualifications are different:

Specialized stores: Branded stores need two things, one is the brand owner issued by the State Trademark Administration with the trademark registration certificate (i.e. the above-mentioned Registered trademark brand flagship store), the other is a formal authorization letter provided by the brand owner to open a store. If the brand owner is an individual, a copy of the ID card and a signed power of attorney are required.

Physical store: To operate other brands, a complete brand owner authorization letter and trademark registration certificate are required; if the merchant cannot provide layered brand authorization letters, it can also provide a formal channel certificate and brand ownership certificate issued by the supplier. person’s trademark registration certificate.