China Net Manager thinks that the Internet is still a new industry compared with traditional industries, and it carries many new ideas: new media, new channels, new platforms, new industrial chain architecture and so on. Someone mythologized her and said that she was "omnipotent". I think it is necessary for us to know her rationally, understand her and apply her better. Because excessive deification will be filled with many "bubbles", if we don't face up to her value, we will be nicknamed "old-fashioned and stubborn". The Internet has given many people a mysterious veil. As Internet people, we have the responsibility and obligation to help traditional enterprises get familiar with the Internet and apply it.

From the most basic domain name, host and email address of the Internet to website promotion and e-commerce application. Maybe everyone thinks these are platitudes, but in fact, I think these are the biggest obstacles that restrict traditional enterprises from correctly understanding the Internet. According to IResearch survey, the number of small and medium-sized enterprises in China has reached more than 23 million, while only 3 million enterprises use the Internet to conduct transactions. Experts predict that by 27, the overall scale of China's e-commerce market will reach 1.7 trillion yuan, and B2B business will grow at a rate as high as 12% in the future. Therefore, enterprises, especially small and medium-sized enterprises, have paid more and more attention to achieving business goals and sales through the network. Network-based marketing has become the focus of enterprise marketing. And which advantageous products with convenient use, unlimited customer flow, high cost performance and low maintenance cost will become an important tool for small and medium-sized enterprises' network marketing, and even become the first step for enterprises to realize network marketing.

I think there are several points for your reference:

First, brand engineering:

With the increase of scale, many enterprises are not limited to products, but also pay more attention to brand building. Apply for trademarks, packaging patents, etc. With the popularization and promotion of the Internet, corporate brands on the Internet have been paid more and more attention. Domain name products, as enterprise Internet brand resources, have made many enterprises that value her get the sweetness, and those who ignore her pay farewell price to buy their own domain names at a high price. How to do a good job in the brand project of enterprises, domain names, network real names and universal web addresses are surging, which is very lively. In the past year, China switchboard, wireless SMS website and other Internet-related brand resources have been launched one after another, and Chinese domain names are also popular with Microsoft IE7.' s automatic support for Chinese browsing. As small and medium-sized business owners, they may not have the strength to buy so many business categories. You can consult a senior service provider like China Wanwang, and choose between domain names and value-added categories for registration protection, but don't ignore them. Google (Google) reclaimed two domain names, including Google.cn, at a high price of one million yuan, which is suspected of speculation, but it really reflects the brand value of domain names. Not to mention the brand domain names of many large enterprises are still "in exile".

Second, image project:

With the domain name, you have to have a stage to show your enterprise on the Internet. Simply speaking, it is an enterprise website, and the broad category includes website promotion.

China people love face, which also makes Baidu's ranking business popular on Nasdaq by bidding. There is a beautiful website that is sought after by small and medium-sized enterprises nowadays, and the network economy naturally has higher value-added potential. From the initial static page to the dynamic page; From the basic website module to the current module custom development, blog and other more powerful, they are all showing their own corporate strength image.

slimming products

Third, online marketing:

Everyone has their own opinions and experiences on how to promote their products. Here, I only elaborate on the marketing strategy on the Internet, and promoting my own website means promoting my own products, which is the initial marketing method. Everyone is familiar with the traditional trade markets, such as Canton Fair, Shenzhen Fair, Sugar & Liquor Fair, etc., as well as the famous regional trade markets in China, the famous Baigou Market in the early days, and Nansan Market. It has promoted the cooperation between merchants and wholesalers. The same idea has also moved to the Internet. The old brands include Alibaba and Global Hardware Network, which originated from the economically developed Jiangsu and Zhejiang regions. The new ones include Taobao, eBay, HC, Maimai and China product platforms, which are even more irresistible. E-commerce based on B2B and B2C has emerged. These marketing platforms are currently in the early stage of development, and our savvy business owners use these opportunities to seize some free resources and also taste the sweetness. There is even a deep report that a "pioneer" opened a shop online, earning tens of thousands of dollars a month, and even resigned and started a full-time job. As our shrewd business owners, they are ignoring the existence of this force (business opportunity), or complaining that it is too cumbersome and expensive. In fact, there are many learning tips inside, and grasping it is the magic weapon to win. Why not use free resources to create the possibility of unlimited value? The network is everywhere, and the business opportunities are infinitely wonderful. The simple method is to classify the current industry marketing platforms and study them carefully. Can avoid not casting, can not cast! The author also intends to be an elegant scholar, provide such a consulting platform, and release some unique tips: it is a very valuable cause to help our tens of millions of business owners do a good job in online marketing. Of course, if you are a user of Wanwang, you can also consult your sales consultant, maybe he will give you some unique insights!

4. Combine into one:

The corporate website carries the corporate image and product content. How to organically combine corporate website promotion with online marketing? How to use so many marketing platforms? The combination of online shop and website, I think, is the magic weapon to win. Use other people's fame (platform) to promote your own products and attract your website. At present, many business owners have done this, but it is not so appropriate to always do it. The website has been promoted a lot, and the marketing platform account has also published its own information, but the next thing is all right, waiting for the rabbit, not updating and not interacting, and the business opportunities are abandoned. So how to solve such a problem? To start with personnel input, there must be someone who is responsible for network marketing. Understand the current development trend of Internet marketing, and implement the product strategy of adjusting your marketing platform to make it more attractive. In addition, we should also do enough articles on the website update. At present, many Internet companies have launched software products for interactive communication with website customers, that is, the first time a customer browses the website, you can get information, interact with the customer in time, help him understand your products and consult accordingly, thus greatly improving the marketing success rate of the enterprise. What can be recommended are: TQ Communication and Chengyi Technology Interactive E-line are all very helpful interactive systems. Internet service also includes a marketing outsourcing. It is also a very effective attempt that you can outsource your Internet-related business to the corresponding agency.

V. Event marketing:

I want to share with you the narrow advertisement service of Tianxia Internet. According to the relevant person in charge of Tianxia Internet, during the 26 World Cup, Dell Computer used narrow advertisements to conduct event marketing, which achieved fruitful results. In fact, you can also seize such opportunities. On the Internet, you can use various opportunities to attract the attention of netizens (potential customers), and if you attract traffic, you will have the possibility of success. I don't know that traffic on the Internet is a tool to make money. Interested friends can pay attention to the related services of Google and Baidu. Smart business owners can't be proficient in everything under the influence of energy, but if you arrange corresponding personnel to take advantage of these opportunities, you will have full control over Internet marketing and better use her as a sharp weapon for your own marketing.