On November 6, 2021, the new FILA Modern Heritage series of Italian century-old fashion and sports brand was launched. With the theme of "Ice and Snow Art Journey", this new series of products combines the elegant figures of figure skaters flying on the ice, the crystal clear snowflakes stirred up by the skates, and the trajectory lines left on the ice with FILA DNA to perfectly interpret The elegant artistry of this winter sport. FILA spokesperson and FILA MIX manager Zhang Yixing took the lead in interpreting this season's new products, using Italian elegance and sporty fashion to create a wonderful dialogue between time and space.
Zhang Yixing’s same style FILA MODERN HERITAGE series “Pure Artistic Realm” sweatshirt
This season’s Modern Heritage new products retain the high-end fashion and business social tone of the series, and its design inspiration is drawn from patterns Elegant lines for skating. Figure skating, known as "water ballet", is the most artistic event among winter sports. The graceful performers dance gracefully, bringing beautiful visual enjoyment to the audience.
At the same time, the Modern Heritage series focuses on youthful indoor light business occasions. This season, it focuses on down jackets, sweatshirts, and trousers, which are suitable for both commuting and sports occasions. The Modern Heritage series "Pure Art Realm" sweatshirt of the same style as FILA spokesperson Zhang Yixing is based on white. The front chest adopts satin weave cotton pattern technology, which uses sketch lines to paint the snow-covered mountains of St. Moritz. The abstract design is carried out with techniques, which is very creative and design-oriented. The innovatively developed volcanic rock air layer has far-infrared heating and warmth technology. The classic FILA red, white and blue pattern design on the cuffs and back collar highlights the exquisite Italian details and adds a unique layering to the clothing. While adhering to the brand's consistent classic elegance, this season's new products incorporate the pure and impactful visual elements of ice and snow to varying degrees, highlighting FILA's unique fashion style.
FILA Modern Heritage Ice and Snow Art Journey Series New Products
About FILA
FILA, a century-old sports fashion brand, was founded in 1911 in the small town of Biella, Italy. A textile and knitted apparel company founded by brothers. In the 1970s, in order to cope with diversified development, FILA turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series. FILA products are currently sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, and Russia.
In 1982, the FILA brothers successfully registered the FILA trademark in China. In 2009, Anta Group acquired the FILA brand in mainland China, Hong Kong, and Macau (only the results of commercial negotiations, excluding Taiwan, China, hereinafter referred to as FILA China) and obtained the trademark operation rights in Singapore in 2017. After the acquisition, FILA insisted on operating independently in terms of products, sales, celebrities and other resources, combining sports, life and fashion, focusing on fashion sports. Positioned as high-end sportswear, FILA China adheres to the brand concept of "LIVE YOUR ELEGANCE, elegance for the body and mind", subverts the traditional sports image, conveys century-old passion and vitality with Italian elegance, and has won the reputation of a well-known trademark in China. In addition, FILA China adheres to an international vision operation strategy, maintains close contact with FILA's global operations team, and has multiple overseas design centers around the world to maximize the integration of global high-quality design resources. At the same time, FILA is imported from abroad every year and is a global hot seller. products to meet the needs of domestic consumers.
In terms of product quality control, FILA has established a strict internal control quality management system in accordance with national industry standards, including supplier management, design and development quality management, production quality management, storage and transportation quality management, and sales quality management. Full process management to meet the ever-increasing consumer experience needs.