If a one-word difference in a store name is enough to mislead consumers, it can be deemed as infringement of trademark rights and an act of unfair competition. The infringed party can demand compensation from the infringer.

Relevant legal provisions

"Trademark Law of the People's Republic of China"

Article 58: Registered trademarks and unregistered well-known trademarks of others If it is used as a trade name in a company name, misleading the public and constituting unfair competition, it will be dealt with in accordance with the Anti-Unfair Competition Law of the People's Republic of China and the State.

"Anti-Unfair Competition Law"

Article 6 Operators shall not engage in the following confusing behaviors to cause people to mistake other people's goods for others or to have a specific connection with others:

(1) Unauthorized use of logos that are identical or similar to others’ product names, packaging, decoration, etc. that have a certain influence;

(2) Unauthorized use of other people’s enterprise names (including abbreviations, abbreviations, etc.) that have a certain influence font size, etc.), social organization name (including abbreviation, etc.), name (including pen name, stage name, translated name, etc.);

(3) Unauthorized use of the main part of other people’s domain names, website names, web pages, etc. that have certain influence ;

(4) Other confusing behaviors that can cause people to mistake the goods for others or have a specific connection with others.

Article 18 If an operator violates the provisions of Article 6 of this Law and engages in confusing behavior, the supervision and inspection department shall order it to stop the illegal behavior and confiscate the illegal goods. If the illegal business volume exceeds 50,000 yuan, a fine of not more than five times the illegal business volume may be imposed; if there is no illegal business volume or the illegal business volume is less than 50,000 yuan, a fine of not more than 250,000 yuan may be imposed. If the circumstances are serious, the business license will be revoked.

If the business name registered by the operator violates the provisions of Article 6 of this Law, the operator shall promptly handle the name change registration; before the name is changed, the original enterprise registration authority shall replace the name with a unified social credit code.