This phenomenon can be explained from three perspectives: product, brand and culture.

Products

Starbucks often sells space, and another factor is time. The battery life of Apple notebooks is generally good and can support users to spend more time at Starbucks. In addition, the appearance design of Apple notebooks is generally favored, and it is relatively more suitable for use in public places, and can also be better integrated into the environment.

Brand

There is an element of pretentiousness, but it is not the MacBook that plays the pretentious role, but the notebook design or the brand reflected in the logo. When we observe external things, we often use labels in order to make analysis more convenient. In addition to your appearance, height, and temperament, your clothes and apples can also become labels. This label helps others better understand themselves, and often the effects of these labels are positive. As for how Apple associates this label with positivity, this is another topic.

Some things related to culture and environment

Starbucks is a company from the United States. The proportion of American consumers using Apple notebooks is much higher than that in China, so it is possible to appear in Starbucks It's much bigger. Maybe in the eyes of Americans, there is no difference between using an Apple notebook and other notebooks, just like now there is no difference between using an iPhone.

In addition, the United States tends to have an individualistic culture, and it pays relatively little attention to other people's opinions. What to use is more a matter of one's own preferences.

After Starbucks entered China, it faced a lot of resistance because it was in the coffee business. A concept similar to a library could better penetrate the market. After entering the market, it brought not only coffee, but also American culture, including Apple culture. So, using an Apple laptop in Starbucks is relatively better.

Chinese culture is more collectivist and pays more attention to other people’s opinions. Going to Starbucks has become a label, and using Apple has also become a label. And this label is easier for people to notice, and it is easier for people to raise questions in Q&A.

Finally, there are many places to consume space and time in China. High-end ones such as teahouses, and more popular ones with private rooms in hotels are all good choices.