Black hands frequently target well-known brands in Jiangxi. Jiangling's trademark was squatted in Ukraine

After this newspaper reported that the "Tellhow" trademark was squatted in Hong Kong, it caused a stir in Tellho. attach great importance to it. While the company was dealing with the squatting incident, reporters once again received reliable news on the 15th. It was not the first time that well-known brands in Jiangxi had encountered "black hands", including well-known trademarks such as Jinsheng and Renhe, and few were spared. Not long ago, Jiangling Motors' "JMC" trademark was squatted in Hong Kong and Ukraine, and one of the squatters was its local dealer.

Crisis

Many Jiangxi famous brands have been “robbed”

On the 15th, reporters learned from the Jiangxi Provincial Trademark Office that in April 2006, Hunan Province’s Gao submitted a registration application for the "JMC" trademark to the Intellectual Property Department of the Hong Kong Special Administrative Region. In just the past two months, a foreigner also registered the "JMC" trademark in Ukraine, along with the "JMC" trademark pattern. . According to reliable information, the squatter is a dealer of Jiangling Motors in Ukraine.

In addition, the "JMC" trademark has been successfully registered in the United States. The registration time was in August 2005, and the holder is an American automobile manufacturer. In these three cases of squatting, the trademark categories registered by the squatters were Jiangling Motors' "old business" - International Classification Class 12 Motor Vehicles.

What should attract everyone’s attention is that incidents of “robbery” of famous brands in Jiangxi continue to occur. The reporter learned that Jiangxi’s famous trademark “Deyuhuo Tea” has lost its initiative in the Japanese market. According to an authoritative industry insider, Japan was originally a major exporter of "Deyuhuo Tea", but dealers also took the lead and registered the trademark in early 2003. "Although the two still maintain a good cooperative relationship, once a crisis occurs, 'Deyu Huocha' will completely lose this 'big cake'. The reason is very simple, the initiative lies in the hands of others."

Analysis

A well-known trademark is not a "safe"

During the interview, the reporter felt that Jiangxi famous brands are facing unprecedented embarrassment. For a long time, many hard-working entrepreneurs have only focused on the mainland market when building brands. However, in Hong Kong, Taiwan, Macau and other regions of my country, as well as foreign markets, they have followed the principle of taking one step at a time. When the brand that I worked hard to create had the strength to impact overseas markets, at first glance, I found that the brand had become a "stumbling block" - the trademark had been registered overseas. what to do? Either change the brand, or "redeem it". The price is not cheap!

In fact, this is also a "barrier" method commonly used by some foreign brands against Chinese companies. In order to prevent Chinese companies from launching their products in local countries or regions, they usually secretly register these Chinese trademarks abroad. Since Chinese companies do not have trademark authorization, they will not be able to sell their products in the registered areas. In this way, foreign brands can successfully block the entry of Chinese products.

The problem also faces Jiangxi enterprises. Relevant persons from the Jiangxi Provincial Administration for Industry and Commerce revealed to reporters that currently few companies can foresee it in advance, including companies that have obtained well-known Chinese trademarks. It can be said that very few of them can take the initiative to register trademarks in Hong Kong, Taiwan and other regions of our country, or abroad. The main reason is that entrepreneurs generally believe that my country has joined the "Madrid International Trademark Registration System" and the "Paris Convention". As long as it obtains a well-known trademark, it will also enjoy well-known treatment in these member countries. "This view is actually a misunderstanding. If there is no trademark right in the local country or region, it is also not protected." The person said.

Action

Policies to support overseas registration

During the interview, an industry insider told reporters that Jiangxi Province has formulated a series of measures to support key brands Enterprise development will be more inclined to those enterprises that actively register overseas.

“This is actually a way to raise awareness of brand development and let everyone clearly understand that it is not enough to go out of China. What is more important is to take root in foreign markets.

"The person also revealed that in the future evaluation standards for famous trademarks in Jiangxi Province, an unwritten rule may be added, which is overseas registration. This type of enterprise will be more likely to obtain this honor.

Heshan Zhishi

The practice of Nanping, Fujian is worth learning

Why are some companies that really want to brand themselves unwilling to register overseas in advance? Director Wu Hongping of the Jiangxi Provincial Trademark Office said: "It's all the same. Money is to blame. "It turns out that the cost of registering a trademark in China is 2,000 yuan, while abroad it may be 2,000 US dollars or 2,000 euros. If you want to register one by one in every country or region, the cost will be huge." Many companies feel that The overseas registration procedure is cumbersome, and secondly, it is difficult to afford the registration fee in the short term, so you have to take it one step at a time, thus giving others an opportunity. ”

This issue has attracted the attention of many local governments in the country. Wu Hongping revealed to reporters that Nanping City, Fujian Province has made a bold attempt. The city was led by several relevant departments to form a specialized agency. , is responsible for the overseas registration of important trademarks of key enterprises. At the same time, the city also provides partial funds for the overseas registration of these important trademarks to reduce the burden of overseas registration on enterprises. Relevant experts believe that “this approach is worthy of Jiangxi Province. Learn from. "(Huang Xiangsheng)