In recent years, the county party committee and government have led 654.38+10,000 people in Jixian County to expand the area and scale, implement brand strategy, and popularize new technologies such as tree body transformation and fruit bagging. According to the standardized production goal, the commodity rate of apples in Jixian County has been greatly improved, and it has become a brand-name product in the fruit market, with the reputation of "apples in Jixian County are the best in the world".
At present, the annual output of apples in Jixian County has reached more than 67 million kilograms, and its "Hukou" Red Fuji apple has become a well-known brand at home and abroad, selling well in dozens of cities and regions such as Beijing, Guangzhou and Shenzhen, and exporting to Russia, Western Europe, South Asia and other countries and regions.
In recent years, some fruit merchants and farmers in Jixian County have built modified atmosphere storage warehouses for apples, with a storage capacity of 20 million kilograms, realizing the pattern of seasonal production and annual sales of apples.
Product honor
Won the gold medal of the first agricultural fair in Shanxi province, the first, second and third famous fruit exhibitions in Shanxi province, the only apple gold medal of the first China agricultural fair, the title of "famous brand product" of the third China agricultural fair,1996,2000,2001,and the title of "famous brand product" of the 2002 China International Fruit Expo. 1998, Jixian Apple officially registered the trademark "Hukou Brand" in the State Administration for Industry and Commerce. Hukou brand apples sell well in dozens of cities and regions in Beijing, Tianjin, Guangdong, Guangxi, Hainan, Hunan, Hubei, Henan, Inner Mongolia and other provinces and cities, and have been exported to Southeast Asian countries since 1997, showing an increasing trend year by year.