To understand the difference between trademarks and LOGO, we must first understand their concepts.
The concept of a trademark is that it is adopted by producers and operators of commodities on the commodities they produce, manufacture, process, select or distribute or by service providers on the services they provide.
The function of trademarks is to distinguish the source of goods or services, that is, without trademarks, we can't tell which products or services come from where.
The constituent elements of a trademark are words, graphics, letters, numbers, three-dimensional signs, sounds or colors, or a combination of several elements, and they have obvious characteristics. At the same time, a trademark approved and registered by the State Administration for Industry and Commerce is a registered trademark and is protected by law.
LOGO: What is LOGO? This is mainly the English expression of LOGO or trademark, and it is a small visual design to identify yourself. Many organizations and commercial organizations are using it. The purpose is to let people think of which organization or organization they are when they see this logo, and play a role in identifying and promoting the owner of the logo. Through image identification, consumers can remember the main body and brand culture of the company.
LOGO is an intuitive language with simple, obvious and easily recognizable objects, graphics or text symbols. In addition to what it stands for and replaces, it also has the functions of expressing meaning, expressing emotions and indicating actions. It is not necessarily a commodity logo, but also an organization logo, badge, personal logo, etc.
So what are their main differences?
First: logo can be applied as a trademark, and at the same time, it has been protected by copyright since the creation of LOGO, so LOGO can be double protected. Of course, trademarks must be registered with the China Trademark Office to be protected.
Second: LOGO can be a trademark. Similarly, trademarks can also be used as logos, but logos are not necessarily trademarks, and trademarks do not necessarily become logos.
For example, your product has applied for trademark A, but you can also put your corporate LOGO on your product packaging. This B is not a trademark, but a corporate LOGO. At this time, the logo is not a trademark, and the trademark is not a logo. Of course, you can also use trademark A as the corporate LOGO. It's up to you. Especially some large enterprises have different trademarks, so enterprises often have a unified logo, usually not a trademark.
(Zhuo Yi Intellectual Property)