Hongdou takes creating a national brand as its own responsibility. From the company’s initial establishment in 1957, to 1983 when it emerged from the predicament, and then to the relative diversification of the industry, it vigorously promoted brand building and achieved transformation and upgrading: from a production and operation type Transformation to a creative operation type, transformation from an asset management type to a combination of industry and finance, transformation from a domestic enterprise to a multinational enterprise, industrial upgrading and competitiveness upgrading. The company's products have also developed from the initial knitted underwear to four major fields: clothing, rubber tires, biopharmaceuticals, and real estate. In January 2001, "Hongdou Shares" were traded on the Shanghai Stock Exchange, and the company began to enter capital operations. The group has 13 subsidiaries, established an industrial park of 11.13 square kilometers in Cambodia, and has two overseas branches in New York and Los Angeles in the United States. The "Hongdou" and "Qianlima" trademarks have been recognized as well-known trademarks in China by the State Administration for Industry and Commerce. The Hongdou brand owns a series of chain brands such as "Hongdou Men's Wear", "Hongdou Home", "Hongdou Home Textiles", "Little Hongdou Children's Clothing", "Yew", and "Hongdou Real Estate". The group's main products have passed ISO9001:2008 quality system certification, and it has multiple "Chinese famous brand" products.
Over the years, Hongdou Group has won more than 500 national honors. In March 2007, the "Hongdou" brand won the Achievement Award, the highest honor in China's clothing industry. In April 2007, Hongdou became the first domestic company to pass the "CSC9000T Corporate Social Responsibility" certification. Hongdou Group won the title of "2009 National Textile Advanced Enterprise in Implementing Excellent Performance Model" due to its outstanding achievements in implementing excellent performance. In November 2011, Hongdou Group won the "CCTV China Brand of the Year". In May 2012, Hongdou Group Technology Center was rated as a national technology center, becoming one of the few companies in China's textile and apparel industry to have a national technology center. Zhou Haijiang, Secretary of the Party Committee and President of the Group, was elected as a representative of the 17th and 18th National Congress of the Communist Party of China. At the end of 2012, he was elected as the Vice Chairman of the All-China Federation of Industry and Commerce. [ ]
While striving to develop the economy, Hongdou has continuously increased its efforts to give back to the society. Over the years, it has donated more than 300 million yuan in external donations and materials. At the same time, the group has also continued to increase employee income, allowing employees to share The development results of the enterprise. The innovative mechanism of talent, technology, products, management and culture established by Hongdou has become a powerful force for the company's take-off. The group has also actively explored the "red bean model" of modern enterprise system, party building and social responsibility, which has received widespread attention and praise from the society. In recent years, the group has accelerated its transformation and upgrading and accelerated the construction of brand chain and monopoly network systems, giving the company full stamina.
On November 20, 2014, the Ministry of Industry and Information Technology issued the fourth batch of pilot approval documents for mobile communications resale business to eight private companies including Hongdou Group, marking Hongdou Group’s entry into the list of virtual operators. ranks and officially enters the telecommunications field. As a national demonstration enterprise of "deep integration of informatization and informatization", the development of mobile resale business will play a leading role in the informatization of enterprises in the four major industries of Hongdou Group, taking a new step towards realizing the long-term development goals of smart Hongdou. [ ]