From the establishment of his own company in 1968 to the present, Calvin Klein has been in the fashion industry for forty years, enjoys a high reputation, and is considered a representative figure of today's "American fashion". He believes that today's "American fashion" is "modern, minimalist, comfortable, gorgeous, casual yet elegant." Since its rise in the 1970s, the consistent modern urban style has been deeply loved by tasteful groups. Calvin Klein's works are clean and meticulously tailored, showing a simple and neat fashion style in elegant, neutral-toned fabrics, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style also has international characteristics. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities respond to my designs because their lives and needs are very similar. No matter where they live, modern people have their own universality. ”

1968. , Calvin Klein launched women's coats for the first time, which was immediately favored by New York department stores and placed a large number of orders, making Calvin Klein famous. After that, Calvin Klein's clean lines and restrained styling not only captured the hearts of buyers and fashion media The affirmation and a comfortable and pleasant attitude towards dressing will lay the foundation for a huge fashion industry in the future.

Calvin Klein likes a clean and perfect image, so it is also reflected in its clothing. It uses natural materials such as silk, satin, linen, cotton and wool, paired with neat tailoring, to present a noble style that remains to this day. Never changes. Calvin Klein has a very keen sense of fashion. In the late 1970s, Calvin Klein launched an original denim series, using the beautiful baby Brooke Shields as the spokesperson, and said in the TV commercial: "There is nothing between me and my Calvin." No!" These provocative words immediately stimulated an increase in sales. Similarly, the Underwear underwear series released in 1982, paired with advertisements with provocative images (such as Marco Wahlberg), changed the world's perception of underwear and became a fashion that everyone is pursuing. Perfume is undoubtedly the representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One unisex perfume first launched in 1994 and the subsequent cK be broke the concept of gender barriers. Let the brand career reach its peak again.

"Minimalist style" is Calvin Klein's "registered trademark" in design, and it is also a popular trend today. But when "minimalist style" is no longer a popular trend, will it change? ? Regarding this question, the confident Calvin Klein once said, "I think my design philosophy is more towards modernism, and I will continue to focus on aesthetics - tending to emphasize a pure, simple, relaxed and elegant spirit. I always try to express Pure, sexy, elegant, and I also try to be consistent in style and true to my dreams. I think people will understand better what I want to present, and they will appreciate it and respond positively.

< p> Advertising is the best focus for Calvin Klein to express its creativity. Since its launch, the "sexiness" presented by the strong visual impression has been synonymous with Calvin Klein's advertising, and Calvin Klein is also very good at shaping character images. He became famous through his single-handedly Super models such as Christy Turlington and Kate Moss are both extremely popular. Calvin Klein is very fond of nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen naked or semi-nude. The provocative visual impression is very sexy but not vulgar. Therefore, Calvin Klein always remains at the forefront of popularity. Wire.

One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertisements: his advertisements often use nude portraits, aiming to create a perfect and artistic image; but sometimes Klein also plays around with the edges. For example, in its underwear advertisements, it used an underage female model to pose in erotic underwear, which caused a lot of controversy and was also criticized by the British Advertising Standards Agency. interference. Sexiness in Calvin Klein's concept is diverse, so the skinny and decadent past of the past have been missing from his recent advertisements, replaced by a group of energetic, youthful and healthy young people with bright smiles, that passionate Charm easily captures the hearts of consumers.

Calvin Klein said that he wants to design clothes for modern women who are active in social life and family life, and seek a balance between them. They are a group of women who value their souls, look kind and kind, but don't spend much time in front of the full-length mirror. They want an effortless, casual yet elegant look and I believe this is where fashion will be in the future. In terms of appearance, Calvin Klein women are fresh, naturally beautiful, and not unreally charming.

In 2003, Calvin Klein experienced a major change. Due to the equity sale, Italo Zucchelli and Francisco Costa served as the design directors of men's and women's wear respectively. Calvin Klein himself retired behind the scenes as the design soul and had important Strategy and decision-making power, but judging from the spring and summer of 2004, the two still continued the spirit of Calvin Klein and made the classic style immortal.

Designer Profile

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Calvin Klein was born in New York, USA in 1942 and studied at the famous Fashion Institute of Technology (F.I.T.) in New York, USA. Founded Calvin Klein company in 1968.

Calvin Klein is undoubtedly the most famous fashion designer in the United States. In addition to its high-end, high-grade classics, Klein is also an advocate of fashionable genderless perfumes and denim clothing targeted at young people.

Calvin Klein is a designer with a very keen sense of fashion. In recent years, he has successively popularized the style of underwear and outer wear. New Length (new length) knee-length skirts, asymmetrical skirts, etc. were first launched by Calvin Klein. His designs are a guarantee of best-selling and popularity for fashion buyers. At the end of the century, Calvin Klein believes that future fashion will become more and more casual and elegant, focusing on highlighting the advantages of the figure in fresh and simple silhouettes.

Calvin Klein is not only a master of fashion design, but also a great business acumen and a master of advertising creativity. In the late 1970s, he entered the denim clothing industry and hired Brook Shields, a young star who had just grown up at the time, to be the advertising girl for his denim clothing. This was the beginning of many of Klein's controversial advertisements: Youth Shields shook her flowing hair, put one hand gently on her hip, and said the world-famous advertising slogan in a magnetic voice: "There's nothing between Calvin and me" (There's nothing between Calvin and me) ) This is implying that she is wearing underwear! In the 1980s, the denim clothing industry was not very dynamic. Klein took this opportunity to show off its talents in the underwear and perfume industries. From then to now, the fragrances Obsession, Escape, Eternity, CKOne, CK Be and Contradiction launched by CK have all been loved by consumers without exception, which has attracted public opinion. The numerous advertisements of all kinds are indispensable.

(1) Founder: calvin klein

barry schwartzBarry?6?1 Schwartz

Advocating simplicity, practicality, and sexiness

(2) Registration place: New York, USA (1968)

The largest brand in the United States

(3) Designer: calvin klein

Born in New York, USA in 1942,

Student at the famous New York Fashion Institute (f.i.t) from 1959 to 1962,

1962 to 1964 Served as an assistant designer to Dan Millstein,

Worked as a freelance designer from 1964 to 1968,

Co-founded calvinklein "Calvin" in 1968 "Klein" company was reorganized in 1991

(4) Brand line:

① calvin klein: high fashion

② ck calvin klein (ck Calvin Klein): high-end ready-to-wear

③ calvin klein jeans (calvin klein jeans): second-tier brand, younger style

(5) Category: men and women High fashion, ready-to-wear, men's and women's casual wear, socks, underwear, pajamas and swimwear, perfume, glasses, jeans, accessories, fragrance and home furnishings

(6) Brand overview:

< p>calvin klein, this clothing brand named after its founder has long been famous in the world. As an all-round development fashion brand, calvin klein has three main clothing lines: high-end fashion calvin klein, high-end ready-to-wear ck calvin klein and denim series calvin klein jeans; while the types of accessories include Covering all aspects of perfume, glasses, socks, underwear, pajamas, swimwear and home furnishings.

Calvin Klein's career has been soaring all along, and he has won four well-known clothing awards in a row; his related products are emerging one after another, and their momentum is extremely amazing. In 1997, Calvin Klein added its glory in the apparel field to the watch manufacturing industry. After cooperating with the famous Swatch Group, ck watch co ltd was announced, and the young, fashionable and highly personalized ck watch was born.

Among the two existing watch series on the market, ck guides the consumption of young people because of its fashionable styles; calvin klein divides a small number of customers with elegant taste and distinctive personality. Entered his own territory.

Just like the founder’s belief in perfectionism, every Calvin Klein product appears to be flawless.

Also, CK is also the abbreviation of assassin.

The corporate brand ranked 487th in the 2006 "Top 500 World Brands" compiled by the World Brand Lab.