1. Since trademark words have no meaning, consumers are often confused after hearing or seeing them, and cannot position them according to the general psychology of target consumers. The meaning or association of trademarks is used to arouse consumers' psychology* **Ming.

2. Since the trademark words have no meaning, the trademark itself cannot show personality and temperament, nor can it express the characteristics and characteristics of the product. The personality and temperament image of the trademark must be through advertising or other public welfare public relations means, such as using advertisements to attach Give the brand an advertising image, and the spokesperson's image can be shaped and expressed through associations. (But this costs a lot of money)

3. Since the trademark words have no meaning, the trademark itself cannot play an advertising role for the product, and it is difficult to recognize, remember, and communicate.