1. Company name

A company name appears in the form of "administrative division+brand name+industry characteristics+organization form", and its core is "brand name" (also called trade name), which is a protected part.

the characteristic of font size protection is that the limited area is not limited to industries. For example, if you register a shop name in Xiamen, no one else in Xiamen can register a company in any industry with this shop name, but it can be outside Xiamen.

the function of company name is to identify a business entity, and its target is the company. It often appears in documents, all kinds of signatures, and places where you need to tell others exactly who your company is.

therefore, the font size can only be used as the abbreviation of the company in local areas, and cannot be used as a substitute for products or services. Therefore, all the practices of promoting products by company name or font size are wrong and are not protected by law.

II. Trademarks

Trademarks (or brands) are the categories of products or services that are protected, and trademarks are the pronouns of your products or services. This is different from the company name.

the characteristic of trademark protection is that the categories of products or services are not limited to regions. For example, if you register a trademark, no company in China can use your trademark to promote its products or services on similar products or services. However, others can still apply for identical trademarks on other categories of products or services.

3. Comparison of company name and trademark

1. The name is protected only in the place where it is registered, and many companies with the same name will appear all over the country, which cannot uniquely identify your company. Trademarks are protected throughout the country and are unique in the country. Promote your business with a trademark, not a font size.

2. The font size protects the name of the company where it is registered, while the trademark protects the category of products or services.

3. The protection level of a trademark is higher than that of a font size. If someone else's trademark name is the same as your font size, your font size will not be used to promote your related products or services, otherwise it will be infringed.

4. The brand name is only used by our company, and the trademark can be authorized by others nationwide.

5. Trademarks can be used to name products or services, such as "XXX shirt". Font size cannot be used for product naming. If the font size is forcibly used for naming products or services, there may be the risk of infringement or cybersquatting. Then, no matter how famous you are, you are just making wedding clothes for others.

6. Trademark is the premise of brand formation. Without trademark, it is impossible to become a brand. Because you may have been or will soon be promoting someone else's brand.

7. The trademark is the fundamental symbol of the development image of an enterprise. Without the trademark, the enterprise has no possibility of development (it can only do nameless business on a small scale). Because what you advertise may have been registered by others, the bigger you do, the greater the risk of infringement. In the end, you will either rename it and start all over again, or spend huge sums of money to buy trademarks (not necessarily the other party is willing to sell it).

8. If you want to enjoy the benefits of intellectual property rights and authorize others to operate or use your brand, you must register a trademark. The company name or font size cannot be authorized. As for trademarks, countless companies can operate the same trademark (brand) through authorization.

9. A trademark is an investment. Each trademark can be protected for 1 years at 16 yuan, and can be renewed after 1 years. Trademarks can be transferred publicly, and the transfer price of ordinary trademarks is more than 1, yuan.

1. When you set up a company, you must register a trademark at the same time. Promote the company, products and services with the trademark name, and all your goodwill and popularity can be deposited on the trademark. When you leave this company, or the company needs to transfer or cancel for some reason, you can easily transfer the trademark. Continue to use the original trademark in the new company, and easily realize the brand continuation.

11. The company name and trademark name are not necessarily the same, but the same is certainly better. But in most cases, the company name and trademark name are different, especially when your company wants to register multiple trademarks.