?When it comes to American supermarket chains, everyone will almost think of the famous Wal-Mart, Safeway, etc. In many people's minds, some retail giants, including Wal-Mart, are huge and prosperous. But in a recent survey on the popularity of supermarkets among consumers, the results were surprising. The famous Wal-Mart ranked at the bottom, while the little-known German sister supermarkets Aldi and Trader Joe's ranked at the bottom. Top of the list. Next, when studying in the United States, I will lead you to get to know the most popular supermarkets in the United States. ? ? What is the difference between the two American supermarkets? It is understood that although compared with large supermarket chains such as Wal-Mart, the German supermarket chains Joe?s and Aldi do not have many types of products, and even some well-known brand products are often sold there. Absent in-store, the two supermarkets were highly recognized by consumers in a survey. ? A research organization conducted a survey on a portion of American consumers, asking respondents to name their favorite supermarkets. The criteria for judging include convenience, price, product quality, employee service attitude, and product purchasing range. ? Supermarkets reviewed by respondents include some well-known chain retailers, such as Wal-Mart, Safeway, Giant Food, Stop & Shop, Publix and Whole Foods, etc. ? But among the many chain giants, Trader Joe?s, which is famous for its community small supermarkets, ranks first. ? Respondents gave Trader Joe's the highest ratings, and other supermarket chains Publix, Whole Foods, Wegmans and Aldi also received similar ratings. But the famous supermarket Wal-Mart ranks at the bottom. ?Why does Trader Joe?s get such a high rating? Because it gives customers a good shopping atmosphere, and at the same time, its checkout speed is fast, the staff has a good service attitude, the interior is clean and tidy, the prices are fair and reasonable, and it provides customers with the correct product ingredients and Nutritional information, etc. In addition, this supermarket has many natural or organically grown agricultural products. ? But Trader Joe’s advantage lies not only in its reasonable prices and fast checkout speed. What attracts customers is that its products are organized in an orderly manner, small and exquisite, and it also sells some reasonably priced personalized products. ? Another top-ranked supermarket, Aldi and Trader Joe's, both belong to Germany's Albrecht family. ?In the survey, consumers thought Aldi’s products were cheap and therefore gave it higher ratings. ? Yes, compared to other large supermarket chains such as Wal-Mart, Aldi and Trader Joe's are not confident in their scale, but they have won the hearts and minds of consumers, and at the same time they are creating a new chapter in the supermarket chain industry in their own unique way. New fad. ? In recent years, this pair of sister supermarket chains has been expanding at a rapid pace. Aldi opened nine stores in Houston last spring and is now announcing continued expansion in Southern California. What is impressive is that Aldi is expanding rapidly, opening an average of 80 new stores every year. Aldi supermarkets win with low prices. It achieves its low-price strategy by reducing inventory, selling similar products from non-well-known brands, and not accepting credit card payments. The interior of Aldi supermarket is clean, fresh and well-organized, so consumers have a good shopping experience there. ? Analysts said that these two sister supermarket chains are committed to becoming the "lowest-price" supermarkets. I recommend that students studying in the United States consider Aoji Study Abroad in the United States. ? In recent years, European supermarket chains have continued to enter the U.S. market. Aldi is a German discount supermarket chain with 10,000 stores in Europe. The company may enter the United States by 2015.

It is reported that the company's senior managers have been studying how to enter the US market in recent years, and the decision to enter the US market may be a foregone conclusion. ?Trader Joe's stores purchase goods directly from farms and manufacturers around the world without going through middlemen or agents, so all products are Trader Joe's own trademarks, and you can't find the big ones that fill the shelves in other supermarkets. Brands produced on an industrial scale, such as Nestlé, Johnson & Johnson or Coca-Cola. So Trader Joe's is popular among middle-class people who view industrialized food as junk. ? In one sentence, the core of Trader Joe's differentiated competitive strategy is to provide novel, hard-to-find, delicious food at reasonable prices.