In order to design an excellent logo that can represent the brand, a systematic design process and macro thinking are required. The following is the basic process of designing a successful logo pattern:
1. Research the brand and brand values
Before designing the logo pattern, you first need to understand the core design goals and brand characteristics of the brand, Market competition environment and consumer demand and other aspects. At the same time, designers should also have a deeper understanding of corporate culture and brand independence.
2. Collect inspiration materials and illustrations to find inspiration
There is nothing wrong with seeking inspiration and drawing from it and combining it with reference materials. Reference works include influential artifacts, fine art images and historical writings. Interpret the obtained content through your own observation, experience and analysis and creatively transform it into a pattern draft.
3. Initial design ideas
When you start exploring logo design, you probably already have some specific ideas. At this time, you can use color brushes or hand-drawing software to outline lines, and use geometric principles to measure various image elements to add modern flavor and visual precipitation to the prototype.
4. Digital editing and improvement
After making the first draft, the designer will digitally edit it along with the text or brand elements related to the logo elements, and consider details such as color and shape. . A variety of editing adjustments can be made using appropriate computer graphics design software. When it comes to the later stages of the logo, a more microscopic and precise way of working will be decisive.
5. Dyeing
This is a crucial step in giving life to the logo and showing its final characteristics. Create a suitable color combination and embed the brand logo into various major screens and visual media.
A good logo pattern should include the following points:
1. Simple and recognizable: approachable and easy to stay in people's hearts.
2. Clearly convey the brand concept: reflect the corporate culture and goals through glyphs and/or graphic emotions.
3. Professional features: During the design process, it is necessary to pay attention to maintaining excellent design quality and effectiveness.
In short, designing a successful logo requires hard work, careful thinking and continuous practice in order to achieve unbeatable results. Designers must have strong sensitivity and active thinking in order to create an excellent logo symbol that is compatible and unified with synergistic structure and visual aesthetics.
Zhonghui Design’s original logo design works
The above is the content provided by professional logo design-Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), which has been deeply involved in the design industry for many years and has many designs. The case is for reference, I hope it will be helpful to everyone.