Coca-Cola has a high market share and larger sales volume.
Coca-Cola:
The world’s first bottle of Coca-Cola was born in the United States in 1886, which is 113 years old. This magical drink has conquered hundreds of millions of consumers around the world with its irresistible charm, becoming the "King of Beverages in the World" and even enjoying the reputation of "the empire on which the sun never sets on beverages". However, just when Coca-Cola was at its peak, there was another company that also held high the banner of "Coke" and dared to challenge it. It claimed that it wanted to become "the most popular company among customers around the world" and was in a fierce battle with Coca-Cola. The stronger it gets, the more it will eventually become a rival. This is Pepsi-Cola. ?
Pepsi-Cola:
The world's first bottle of Pepsi-Cola was also born in the United States in 1898, 12 years later than the advent of Coca-Cola. Its taste is similar to Coca-Cola, which has a top-secret formula, so it was named Pepsi-Cola after Coca-Cola. In 1997, Pepsi-Cola's global sales were US$29.292 billion, ranking 92nd among Fortune's '98 Fortune 500 companies, and becoming the world champion in the beverage industry. Coca-Cola ranked second with sales of only US$18.868 billion, ranking 201st.
Summary:
Although Pepsi-Cola has defeated Coca-Cola globally, Coca-Cola's brand value is as high as more than 80 billion US dollars, which is still far more than Pepsi-Cola. So, people still think that Coca-Cola is the leader and Pepsi is the challenger. Judging from the situation in the Chinese market, this is an iron fact. After all, the Chinese people have already accepted Coca-Cola, which was born earlier.
In China, the main reasons why Coca-Cola sales are greater than Pepsi-Cola are as follows:
Coca-Cola entered China earlier than Pepsi-Cola, and its awareness is higher than Pepsi-Cola;
Coca-Cola has more branches in China than Pepsi-Cola;
Coca-Cola’s publicity target ranges from old to young, while Pepsi-Cola only targets young people.
Coca-Cola’s sales in China are almost twice those of PepsiCo.