Rockrider is a high quality mountain bike (MTB) produced by Decathlon. Btwin is the bicycle brand of Decathlon sports products, and Rockrider is its mountain bike model.
Rockrider is a mountain bike brand rebuilt by Decathlon in recent years. Actually, this series has existed for a long time. It first appeared on BTWIN mountain bike in 2008, and was originally used as the subsidiary name of BTWIN mountain bike. Later, due to the change of brand strategy, Rockrider was removed from the shelf, and the well-known BTWIN bicycle logo was uniformly applied. Under the new development strategy, Decathlon made up its mind to further refine the classification of the company's sub-brands, and ROCKRIDER returned to everyone's sight.
Introduction to Decathlon
France's Décathlon is a French enterprise that produces and sells sporting goods all over the world. Headquartered in the north of France, the company was established in France on 1976 by Mr. Michel Leclercq (the current chairman of the group), creating a new concept of sporting goods supermarket.
Decathlon Group is not only a designer and manufacturer of sporting goods, but also a large chain store of various sporting goods. The group has the largest product development and design center in France. Up to now, there are 35 1 large sporting goods supermarket chains in the world (by the end of 2004), ranking first in the same industry in the world (by the end of 2009).
Reference to the above content: Baidu Encyclopedia -Rockrider