The "Guangyang" trademark has been recognized as "China's Well-known Trademark" by the State Administration for Industry and Commerce. With "quality and safety" as its core positioning, Guangyang egg products inherit the essence of my country's traditional egg processing with a history of thousands of years and integrate modern The food processing technology has passed the US FDA registration and has a leading market share at home and abroad.

1. Based on China and going global

Guangyang Egg Industry has seized on the changes in the traditional commercial circulation pattern in recent years. It is a favorable opportunity for Nongbiz to transform into a chain supermarket. It has conducted in-depth cooperation with a large number of domestic and foreign hypermarket chains such as Wal-Mart, Metro, and Carrefour. It has expanded eastward and westward, expanded southward and northward, and has steadily built a complete marketing system. Network, Duotou, newsletter, sending shopping guides and various practical marketing methods to build the market and promote the brand, successfully in Fuzhou, Xiamen, Quanzhou, Shenzhen, Guangzhou, Shanghai, Tianjin, Beijing, Dalian, Shenyang, Harbin, etc. It has established outlets in 36 large and medium-sized cities, forming a strong brand from the Pearl River Delta to the Yangtze River Delta, gradually extending from the southeast coast to the north and covering the central and western regions, and has achieved a leading position in the national market share of similar products. The company focuses on international market development. Positioned in accordance with international standards and taking advantage of the company's port location, it has been successfully sold to the United States, Canada, South Korea, Japan, South Africa, Southeast Asia, Australia, the European Union and Hong Kong and Macao. The export volume of similar products ranks first in the country. "China's Famous Trademark"; "Guangyang" brand egg products are "Fujian Famous Brand Products". After years of construction and accumulation, the "Guangyang" brand awareness and reputation have ranked among the top in the industry.

2. Continuously explore effective industrial driving models, and lead farmers to increase their income and become rich wholeheartedly

Guangyang Egg Industry strives to explore a win-win model for agricultural industrialization, effectively organize thousands of loose farmers, and achieve effective and sustained income increase and base Safety management of raw eggs. Guangyang Egg Industry has taken corresponding measures to address the five core issues that restrict the continued income increase of duck farmers in the base - market, information, technology, capital, and insurance: ① Sign a cooperation agreement with the company From the time the first egg is laid to the last egg produced by the farmers, the company 100% will collect the eggs. For more than ten years, it has never abandoned an egg from the contract farmers due to any difficulties or reasons. ② Use yourself. The comprehensive and accurate information advantage guides farmers to raise more ducks when the market is promising, and raise less ducks when the market is bearish. Farmers have achieved significant results by staggering peak times and using the company as a platform for technology teaching and exchange. Experts give lectures together; or lead teams to learn from outstanding breeding areas across the country; or regularly allow farmers to exchange experiences and learn from each other's strengths; after years of hard work, the overall level of breeding has been significantly improved. ④ Promote direct investment and equity participation in base duck farmers; or advance payment in advance. Various financing methods, such as purchase money and requiring appropriate amounts of loans from designated feed factories, can help farmers effectively solve financial difficulties. ⑤ The company is also actively exploring various feasible ways to help solve the problem of farmers' insurance. The "six unifications" of feeding, epidemic prevention, medication, and procurement ensure that egg sources remain of high quality, and high-quality eggs are purchased at a premium price. Farmers are given a price increase of 0.12-0.40 yuan per kilogram, so that farmers who do well can get more benefits. . When the purchase price falls below the cost price, the company always takes timely action to provide support with appropriate price increases. Relying on its own advantage of large purchase volume, it increases the intensity of purchase, drives up the market price, and protects farmers to tide over the difficulties smoothly.

Guangyang Egg Industry is exploring a new model of agricultural industrialization cooperation, aiming to achieve healthy development of the industry on the basis of standardizing the disease prevention and control system, pollution prevention and control system, and food safety control system, and ensuring stable supply and market stability. The farmers’ income continues to increase. On the basis of the original results, we should give full play to the role of "farmers' professional cooperative organizations", fully integrate the concept of "modern agriculture", and fully implement the method of "ecological agriculture" to achieve better cooperation fairness and improve higher cooperation efficiency. Achieve better comprehensive benefits.