Amazon Operation Classroom 002: Account Association and Anti-Association Countermeasures

1. Hardware: computer, network cable IP, router, modem, network card information, hard disk information, etc.

This requires sellers to use independent computers and independent networks to operate independent accounts as much as possible during operations, and avoid logging in to multiple accounts on the same computer or network. For many sellers, because If the office address is limited and it is not feasible to apply for multiple networks, you can use wireless network cards. Different wireless network cards correspond to different accounts, and you must ensure that the computer, network, and account are in one-to-one correspondence.

Of course, if you feel that such an operation is complicated, you can also use VPS to operate and manage multiple accounts on one computer, but the prerequisite is to ensure that the accounts do not overlap.

But account association does not mean that you can only log in to an account on the same computer. An account can be logged in on multiple computers and multiple network environments. Once this computer and network have logged in to a certain account, account, it is not recommended to log in to other accounts.

2. Registration information: company name, personal name, credit card, address information, phone number, email, payment account number, etc.

Except for the case where the same set of information is used to register accounts on different Amazon sites, in other cases, the information on registered accounts should not be related to each other, but it needs to be reminded that sometimes the process of registering an account There is no requirement to submit the ID information of the legal person and the credit card holder. In this case, other credit cards under the individual's name can also be used in other accounts.

If the address information of the two sets of company profiles is consistent due to various reasons, the seller can make a slight distinction when filling in the address information. For example, the address in account A is written in English, and the address in account B is in English. The address is filled in Chinese pinyin to show the difference.

In terms of payment accounts, many sellers may worry that they cannot apply for multiple payment accounts under their names. This problem occurs with many third-party payment tools, such as PingPong, World First (Wanlihui), and Lianlian Pay. , NetEase Payment, etc. have provided us with complete solutions. These payment tools support multiple sub-account applications under one account, and sellers only need to set different user names for different sub-accounts and add them to different accounts. In Amazon accounts, this operation will not lead to the association of Amazon accounts due to the payment account. When the money arrives, the collection tool will summarize all the money and you can withdraw it yourself.

3. Software: browsers, fonts, protocols, cookies, computer software such as input methods, user habits such as typing speed, etc.

This part is mainly a matter of habits of different computers and different operators. Amazon will use this information as part of the factors to determine the association, but it is not a key factor. Sellers can just pay a little attention.

4. Product category: Product similarity <30%, pictures, SKU, product description related, etc.

In order to prevent account association due to product factors, it is recommended that sellers try to publish different products in different stores when publishing products. If the products are limited, they want to publish all products simultaneously in multiple stores. , then it is recommended to make differences in product pictures, descriptions, SKUs, etc., and do not use the exact same product information to publish multiple times in multiple accounts.

5. Trademark category: Use registered trademarks of blocked stores, associate KYC review information, and sell products with dead accounts, etc.

If an account is removed from sales permission, in this case, if the seller applies the store's trademark to other stores, it may also be recognized as related by the system, and if the follow-up seller is dead The products of the account will also be judged as associated inducements.

There is also the account association caused by KYC review for European sellers. If a company has multiple shareholders, according to the requirements of KYC review, during the KYC review, shareholders with more than 20% of the shares need to submit shareholder personal information for platform review. Assume that a shareholder appears in two Amazons that conduct KYC review. In the account, these two accounts will be recognized as related accounts. Therefore, sellers who plan to operate multiple accounts in Europe must make reasonable plans when registering share allocations in the company.