About 140 meters northwest of the intersection of Mimo North Street and Yihai Road, Qingbaijiang District, Chengdu City.

Mixue Bingcheng is an ice cream and tea brand established by Zhang Hongchao in Zhengzhou in 1997. After more than 20 years of development, the number of stores nationwide has exceeded 20,000, covering 31 provinces (municipalities, autonomous regions) and is actively exploring overseas markets.

On September 22, 2022, information from the official website of the China Securities Regulatory Commission showed that the A-share listing application of Mixue Bingcheng Co., Ltd. has been accepted and the prospectus has been officially pre-disclosed, and it plans to be listed on the main board of the Shenzhen Stock Exchange.

According to the China Trademark Network, the trademark "Mixue Bingcheng" application/registration number is 6008188, the application date is April 19, 2007, and the registration announcement date is March 14, 2010. It belongs to Mixue Bingcheng Co., Ltd., goods/services include cafeterias; restaurants; teahouses; conference room rentals; fast food restaurants; bars; restaurants; cafes; hotel reservations; and mobile catering supplies.