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Talking about money and debt -7 the secret of cash flow
why did JD.COM lose money for eight years in a row, but still be able to go public?

there are three important reasons.

The first important reason is that JD.COM has huge cash flow.

for enterprises, cash flow is like human blood.

cash flow is exhausted, just like blood flow, life is about to die, and enterprises are going to die.

cash flow is real money.

as long as there is cash flow, the enterprise will not die.

as long as there is cash flow, the debt is easy to solve.

if you are not afraid of debt, you are afraid of no cash flow.

As mentioned earlier, the third correct posture to deal with debt is to create multiple cash flow channels.

There is only one item, both of which are very fragile. At least three items are recommended.

the first cash flow is the cash flow of production and operation.

this is the basic cash flow.

for example, you open a shop to sell goods every day.

as long as the goods can be sold every day, there will be cash flow.

For example, if you go to work, you spend time, physical strength or brain power from nine to five in exchange for the money you earn.

this cash flow is relatively stable, but once it stops working, there will be problems.

the second cash flow is financing cash flow.

all kinds of money borrowed through various financing channels will quickly create cash flow.

it should be noted that financing may generate liabilities.

positive financing, with liabilities; Reverse financing, no debt.

the so-called reverse financing is the financing method of borrowing money without paying it back.

For example, hotels and beauty salons issue prepaid cards, which is reverse financing.

There is a vegetarian restaurant, which was widely publicized in many communities before its opening. When it opened, it was recharged to 1 yuan to send to 1 yuan, recharged to 5 yuan to send to 8 yuan, recharged to 1 yuan, and sent to 2 yuan. As a result, more than 5 member spending cards were issued within three days, and more than 3, yuan was immediately received.

the third type is investment cash flow.

For example, if you buy a high-quality fund, or make some fixed investments, it will bring you a stable income return, and it is best to generate cash flow every day. These are all good investment cash flows.

For example, if you invest in a bar with a booming business, you will get a daily dividend, which is also a good cash flow for investment.

For example, if you invest in a prosperous shop, you will have a stable monthly rental income, and so on.

the fourth is cash flow of asset appreciation.

if you have a good eye, the price of the house you buy will go up, which will bring cash flow of asset appreciation.

For example, the house you bought for 1 million five years ago has now become 1.35 million. If you sell it, you will have more than 3, cash.

For example, you spent 1, yuan on Bitcoin five years ago, and now it's 5.1 million yuan. If you sell it, you will have more than 5 million yuan in cash.

the fifth is cash flow from asset operation.

there are various assets.

having tangible assets, such as real estate, mahogany, calligraphy and painting; There are intangible assets, such as brands and trademarks.

there are personal assets and team assets.

there are single assets and * * * raw assets.

There are both unencrypted traditional assets and encrypted blockchain digital assets.

there are non-negotiable assets and negotiable assets.

In short, there are various assets in the world. The cash flow generated by allocating various asset combinations and operating them as a whole is asset operation cash flow.

For example, an excellent partner team (team assets) produced a movie script. After it was officially published, it earned copyright (intangible assets) and used the blockchain pass model to issue 1 million movie TOKEN (digital assets), and pre-sold 1 million tickets. The pass rose from 1 yuan to 1 yuan, creating a market value of 1 billion (asset appreciation cash flow) and realizing more than 3 million.

this kind of cash flow is very strong, but it is difficult to operate.

well done, it becomes a myth.

if you don't do it well, it will become a joke.