1. Tmall will not accept the application for opening a brand store without obtaining the trademark registration certificate or the Trademark Acceptance Notice issued by the Trademark Office (except for some categories of imported goods);

2. Tmall does not accept applications for pure graphic trademarks, because such trademarks cannot name the store name and store domain name.

In addition to owning your own brand, whether the trademark you hold is R mark or TM mark also affects the amount of deposit you need to pay when you enter Tmall:

1. Brand flagship stores and specialty stores: RMB 65,438+RMB 10,000 with TM trademark, all of which are RMB 50,000 with R trademark;

2. Franchisee: 6.5438 yuan +0.5 million yuan with TM trademark, all 6.5438 yuan +0.5 million yuan with R trademark.