Zhonghui Design (professional packaging design company) answers:

There are many health foods in the market now, which are sold in pharmacies, shopping malls and supermarkets, independent stores, e-commerce platforms, etc. There are generally many brands of products with similar functions for consumers to choose from. There are industry standards for the use of health food, product labels and product instructions. So, what content is included in the labels of health food packaging design?< /p>

1. Specifications for health food logos and health food approval numbers

When the surface area of ??the "main display layout" is greater than 100 square centimeters, the width of the widest part of the health food logo shall be It shall not be less than 2 centimeters; the health food approval number is divided into upper and lower lines. The standard words on the upper line are "Weishijianzi ( ) No." and the standard words on the lower line are "Approved by the Ministry of Health of the People's Republic of China and the People's Republic of China"; The health food logo and health food approval number issued and approved by the Ministry of Health should be arranged side by side or above and below, and marked on the upper left side of the "main display page".

2. Standards for health food label names

The product name must use a special name that can represent the true attributes of the health food. If raw materials or functional ingredients are used as names, the raw materials It must be the main ingredient of health food, and its efficacy must also be the main functional ingredient that produces the effect.

When a health food contains multiple health effects, multiple health food function names can be used at the same time, or a health food function name that can comprehensively represent all functions can be used. Health food names must be word groups or phrases. Health food companies are allowed to use "newly created names", brand names, and "trademark names", and can use them at the same time if necessary. Another situation is that if national standards and industry standards have stipulated that one of the names or several names, you should choose one of them as the name, but you cannot use the name of the drug that has been prescribed by the state; strictly speaking, do not use specific names of people, place names, code names, exaggerated or misleading names. The name of the health food should be marked in a prominent position on the "main display panel" of the minimum sales package.

3. Specifications for the net content and solid content on the outer packaging of health food.

The measurement unit of the net content of food must be consistent with the units commonly used in my country: liquid food is expressed by volume, and its unit is milliliter, liter, or ml, L; solid and semi-solid food is expressed by mass, and its unit is grams, kilogram, or g, Kg;? If the food contains solid and liquid two-phase substances in the sales package, in addition to the net content, the total content of all solids in the sales package must also be marked, expressed in mass or percentage in the same sales package. When the health food in the package is divided into separate containers or packaged in separate forms, the net content of the health food in the smallest container should be indicated on the packaging of the smallest container. The net content of the health food in the sales package should be marked as that of the smallest container. Quantity? ×? Net content of health food in the smallest container, or quantity of health food in independent form? The bottom lines of "layout" are parallel to each other.

IV. Specification of ingredients in the labeling of health food packaging design

Various ingredients must be arranged in descending order according to their usage amount. Food additives are listed in After that. If an ingredient is a compound ingredient composed of two or more ingredients, when labeling the compound ingredient, the names of the original ingredients that constitute the compound ingredient should be listed in descending order of usage in the brackets after the name. The names of compound ingredients and original ingredients must use special names that can indicate the true attributes of the ingredients, or the names specified in national or industry standards, while the names of food additives must use the names specified in GB-2760 "Hygienic Standards for the Use of Food Additives". The name of the nutritional supplement must use the name specified in GB-14880 "Hygienic Standards for the Use of Food Nutritional Enhancers". The location of the ingredient list should be marked above or on the right side of the "Information Page", and the title text should be "Ingredients List" <. /p>

5. Specifications for functional ingredients in health food labeling

The functional ingredients here are expressed per 100 grams or 100 ml. The allowable deviation range of the actual measured value refers to the corresponding national standard. , industry standards or corporate standards implementation.

Any product that produces health-care effects by adjusting the energy in food must clearly label the energy content in the food and measure it in energy KJ (Kcal). The names of nutrients that have been listed in the "Hygienic Standards for the Use of Food Nutritional Enhancers" should use the names specified in the standard, and the main units of each nutrient are: protein, amino acids, and nitrogen-containing compounds in grams; fats and lipid substances It is expressed in grams or milligrams; total carbohydrates and classified carbohydrates are expressed in grams, and sucrose content is mainly expressed in percentages; dietary fiber is expressed in grams; vitamins are expressed in milligrams, micrograms or international units; minerals are expressed in grams, Units are milligrams and micrograms. If there are other functional ingredients, they will be specifically labeled in grams, milligrams, micrograms or other units according to different substances. The position where the functional ingredients are displayed should be marked on the "Information Layout" and after the "Ingredients List", with the title text "Functional Ingredient List". The "Effective Ingredient List" should be arranged in a table, with each active ingredient arranged in descending order according to the health-care effect it produces.

6. Standards for the suitable groups of health food

The classification and expression of the suitable group of people should be clear. When the health food is not suitable for a certain group of people, it should be followed by "suitable group of people". To indicate groups of people who are not suitable for consumption, the font size should be slightly larger than the content of "Suitable Groups". This part is displayed in the "Information Layout" and after "Health/Effects", and the title text is "Suitable People".

7. Standards for the efficacy and effect of health food labels

The efficacy and effect must be consistent with the content stated in the "Health Food Approval Certificate" issued by the Ministry of Health. The words "treatment", "treatment" and "health food" shall not be used. Medical terms such as "cure", "curative effect", "recovery" and "treatment" are used to describe and introduce the efficacy of the product. Graphics, symbols or other forms may not imply the efficacy of the product. The display position of the efficacy and effects should be marked on the "Information Layout" and after the "Efficacy and Ingredient List", with the title text "Health Care/Effects and Effects". It is allowed to label the efficacy statement phrase near the name of the health food on the "main display page", but the font size cannot be larger than the largest part of the name of the health food.

8. Specifications for the consumption method of health food

The consumption method should accurately indicate the daily consumption amount or the amount per consumption. Serving amounts can be expressed in terms of mass or volume, or per serving. If there is an independent small package in the sales package, the consumption amount should also be related to the net content on the small package. For example: the net content of the small package is 10 ml, and the serving amount can be marked as 10 ml each time. When different suitable groups of people should receive different intake amounts, the intake amounts should be labeled according to the categories of suitable groups. The preparation, blending, processing and other methods of health food before consumption should be marked, and the instructions can be supplemented by graphics or symbols. When excessive consumption will have adverse effects on the human body or is not suitable for health care, the inappropriate consumption amount should be marked after the consumption method, and the font size should be slightly larger than the "Consumption Amount" content. If necessary, food taboos or other precautions when consuming health foods should be indicated. The display position of the consumption method should be marked on the "Information Page" after "Consumption Amount", and the title text should be "Consumption Method".

9. Health food storage methods, implementation standards, and specifications for the names and addresses of production companies

The shelf life of health food is related to the storage method, and its storage conditions and storage methods should be marked. The display position of the storage method of health food should be marked on the "Information Page", with the title text "Storage Method"; the code and number of the implemented standard must be marked, and the display position of the implementation standard should be marked on the "Information Page", with the title text "Execution" standard". The name and address of the company that manufactures, repackages, and packages health food, and the name and address of the domestic importer or distribution agent that imports health food must be consistent with those registered in accordance with the law. Imported health foods must be labeled with the name of the country of origin, region (Hong Kong, Macao, and Taiwan) and the name of the domestic importer or distribution agent. The name of the company that manufactures, repackages, and packages health food, and the name of the company that manufactures imported health food and its country of origin can be displayed on the "main display page." The addresses of health food manufacturing, repackaging, and packaging enterprises, as well as the addresses of domestic importers or distribution managers of imported health foods, should be marked on the "Information Page" after "Execution Standards."

10. Standards for labeling date of shelf life in health food packaging design

The shelf life labels commonly use "shelf life", "months"? "shelf life until?".

The date is marked as year-month-day. The production date and shelf life should be marked on the "Information Page", located after "Consumption Methods", and the title text is "Production Date" and "Shelf Life".

The above content is answered by Zhonghui Design. I hope it will be helpful to everyone.