Zigui navel oranges produced in Qu Yuan’s hometown are very popular and loved by consumers for their long history, rich varieties, unique quality and famous brands. Zigui navel oranges have won the titles of ministerial and provincial excellent products and agricultural exposition gold medals for many times. They have been awarded "Geographical Indication Protected Products", "Chinese Famous Fruits", "China's Famous Brands" and "Top Ten Famous Brands of Agricultural Products in Hubei Province" by relevant national departments. , "China Famous Brand Agricultural Products", "Hubei Province Famous Trademark" and other titles. Today, Zigui County is vigorously adjusting the variety structure. The output of high-quality navel orange varieties such as Newhall, Red Meat, and Frost accounts for more than 50% of the total navel orange production, and more than 80% of the navel orange fruits reach specifications above 70. Through extensive promotion by merchants, Zigui navel oranges have been sold to 30 provinces, municipalities and autonomous regions, more than 50 large and medium-sized cities across the country, and exported to Russia, Singapore and other countries, as well as Hong Kong and Macao.

Zigui navel oranges have won the titles of ministerial excellent products, provincial excellent products and agricultural expo gold medals for many times, and have won more than 60 honors and awards at provincial and above levels. In 2001 and 2003, Zigui navel oranges were awarded the title of Chinese Famous Fruit by the China Fruit Circulation Association for two consecutive years; in 2005, they were rated as well-known Chinese brands by the China Famous Brand Strategy Expert Committee; in 2006, Zigui navel oranges were successfully registered as collective trademarks and approved as geographical indications. Protect the product and be allowed to use the green food label; in 2007, Zigui navel orange won the title of Hubei Province's top ten famous brand agricultural products, and in February 2008, it won the title of China's famous brand agricultural product. Since 1997, the seventh program of CCTV has been advertising Zigui navel orange every year, which has continuously expanded its popularity and market influence. Zigui navel orange has become a famous brand of agricultural and sideline products in China.