baojun is a brand of SAIC-GM-Wuling automobile co., ltd. SAIC-GM-Wuling takes the road of independent brand and independent research and development, and owns two high-value China automobile brands, namely "Wuling" and "Baojun", which has successfully created a model of "joint venture to keep brand and joint venture to keep independence". Baojun brand is a passenger car brand suitable for global emerging markets, which has accumulated more than 2 years' experience in building cars, combined with the essence of eight years' joint venture operation and fully integrated the advantages of SAIC, GM and Wuling. Its brand positioning is "reliable partner" and its brand spirit is "optimistic and enterprising, steady and reliable, smart and confident". In addition, on April 11, 219, Xinbaojun brand was officially released, with the brand idea of "creating a new life for travel" and the brand genes of youth, technology, intelligence and network connection.