Trademarks are one of the important tools for merchants to attract consumers' attention through various elements such as Chinese characters, English, patterns and colors. Do you know when the earliest graphic trademark appeared in China? Today, Bajie Intellectual Property Trademark Network will come to share some cold knowledge about trademarks with you.
The trademark "White Rabbit" is a copperplate trademark of Liujiagong Needle Shop in Jinan, Shandong Province. It exists in the Museum of Chinese History. There is a picture of a white rabbit in the picture, which means "Jade rabbit has mastered drugs". The words "buy high-grade steel bars, make fine needles, and recognize the white rabbit in front of the door as a record" are engraved on both sides. Compared with modern trademarks, the design of this "White Rabbit" trademark is still standardized.
the earliest trademark in China can be traced back to the "White Rabbit" trademark in the Northern Song Dynasty. In the middle of copperplate printing in the Northern Song Dynasty was a white rabbit, which was pounded with pestle medicine. The white rabbit is printed with a line of words "Jinan Liujia Gongfu Needle Shop". Both sides are engraved with the words "recognize the white rabbit in front of the door", which is an important basis for the public to recognize the trademark.
when did the earliest graphic trademark appear in China?
interestingly, under the copper plate, there is also an inscription: "Buy high-grade steel bars, make fine needles, and don't misuse the house." If you turn to a peddler, there is no need to stay. "In other words, businessmen emphasize the use of high-quality raw materials to make needles, which is convenient to use. If someone wants to wholesale, they can also provide preferential treatment.
The trademark "White Rabbit" in the Northern Song Dynasty was recognized as the earliest trademark found at present, mainly because it was labeled "White Rabbit". Consumers should realize that this is a needle sold by businessmen when buying and watching white rabbits, and the trademark is not only discriminatory, but also has an advertising function.
a square copper plate in the northern song dynasty is engraved with the words "Jinan liujia gongfu needle shop" at the top, the pattern of "white rabbit mashing medicine" in the middle, and the words "recognize the white rabbit" in front of the door. According to research, this is the earliest advertisement in the history of China, and the "White Rabbit Tampering" pattern on it is considered as the earliest trademark in China. Yesterday, Shandong Baitu Trademark Agency Co., Ltd. officially received the trademark registration certificate issued by the State Administration for Industry and Commerce. Since then, China's earliest trademark "White Rabbit" has returned to Jinan after a thousand years of history.
"White Rabbit" was born, and "Liu Jiagongfu Needle Shop" was reborn. The next step is to consider how to create this culture! " For the use of "Rabbit" trademark and "Liu Jiafu Needle Shop", Li Fang's next step is to create special craft gifts similar to sewing bags. I think it's best to find a design company to design or a professional handicraft company to do it. The most important thing is to build this brand 1 years ago.
It seems that China businessmen's trademark awareness has a long history, and there are traces to follow. The existence of trademarks must have its value. How to carry forward the value of trademarks and use it for their own use is related to the development layout planning of enterprises, but to investigate its source, it is still necessary to obtain a registered trademark before entering the market. If you need trademark registration or trademark transaction, please consult Bajie Intellectual Property Trademark Network.