Legal analysis: 1. The rights of the trademark owner include: (1) Right to use. Once a trademark is approved and registered by the national trademark management authority, the trademark owner enjoys the complete and exclusive right to use the registered trademark within a certain scope. The so-called exclusive right to use means that others are not allowed to use the registered trademark or a trademark similar to the registered trademark on the same or similar goods without the permission of the owner of the registered trademark. Otherwise, it will constitute trademark infringement, and the trademark owner may request the industrial and commercial administrative authorities to handle it in accordance with the law or file a lawsuit in court. (2) Licensed use rights. Trademark owners can license their registered trademarks to others and receive compensation for doing so. Based on the licensing contract signed between the licensor (trademark owner) and the licensee (trademark user), the trademark owner can retain the right to use the trademark, or he can give up the right to use the trademark, and the licensee can The licensee may use the trademark exclusively or multiple people may use it at the same time. Regardless of whether the trademark owner retains or gives up the right to use the trademark, the owner of the trademark remains the original trademark registrant. Under the conditions of trademark license, only the right to use the trademark is transferred, and the ownership does not change. (3) Right to transfer trademark. Transferring a registered trademark is a legal act by which the trademark owner transfers trademark ownership to another person in accordance with the procedures stipulated in the Trademark Law. After the trademark right is transferred, the original trademark registrant, that is, the trademark owner, loses all rights to the registered trademark, and the trademark ownership is transferred to the new trademark owner. The registered trademark itself does not change, but the owner of the registered trademark changes. (4) Right of renewal. Trademark renewal right refers to the right of the trademark owner to apply to the Trademark Office to extend the trademark protection period. According to my country’s Trademark Law, the validity period of registered trademark rights is 10 years. If the trademark owner wishes to continue to use the registered trademark and maintain the trademark rights, he can apply for renewal before the expiration of the trademark rights. The right to renew a trademark is a very important right enjoyed by the trademark owner. Through the right of renewal, the vitality of a trademark can be extended indefinitely. In other words, the protection period of a trademark right can far exceed the protection period of patent rights and copyrights through the exercise of the right of renewal. The key is that registered trademark owners should increase their awareness of trademark rights protection, cherish the hard-won exclusive rights to trademarks, make full use of the rights granted by the trademark law, and make the trademark, an intangible asset, play its role.

Legal basis: "Trademark Law of the People's Republic of China" Article 3 Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks, and certification marks; trademark registration Everyone has the exclusive right to use a trademark and is protected by law. The term "collective trademark" as mentioned in this Law refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization. The term "certification trademark" as used in this Law means that it is controlled by an organization with the ability to supervise certain goods or services and is used by units or individuals other than the organization to certify the origin of the goods or services. , raw materials, manufacturing methods, quality or other signs of specific quality. Special matters concerning the registration and management of collective trademarks and certification marks shall be stipulated by the industrial and commercial administration department of the State Council.