Zhonghui Design (professional packaging design company) answers:

Packaging design fees range from 5,000 yuan to tens of thousands of yuan per style. It is a customized service, and the charge depends on the difficulty of the project. Food packaging design is a complex process and designers need to follow a series of steps to create the best product packaging. The following is the general food packaging design process:

1. Clarify the requirements

Before starting the design, the designer must fully understand the project requirements and communicate with the customer. This includes overview and objectives, food types, target audience, specific requirements, etc.

2. Market research

Market research helps determine the preferences and trends of target users, as well as competitors' solutions. Additionally, it provides inspiration and accurate reference materials to the design team.

3. Concept development

The design team will begin to produce preliminary image sketches for the product and revise them again based on demand and market research. Designers can use constant brainstorming and discussion to ensure that every element they choose suits the client's needs and target audience.

4. Prototyping

After successfully developing the concept, the design team creates formal food packaging samples. This stage takes longer and often requires revisions and multiple tests. In addition, other factors are considered in real-time production, such as: the shape, size, weight and material of the product.

5. Graphic design

Once the packaging sample is finalized, the gold logo needs to be added to the box, bag or other container that meets the specifications to outline more details. Therefore, during the process, corresponding trademarks, patterns and text descriptions need to be produced. Choosing fonts that are clear, concise and readable is crucial.

6. Production follow-up

Before production begins, the designer must check all design details to ensure that everything is correct so that production can be completed on time and achieve the desired results.

7. Product launch

The design team can use activities to promote products, such as exhibitions, information releases, product experience and other marketing models, as well as other popular awards, such as (Red-DOT ) to increase product brightness and continuously enhance the company's image.

The above process is not a rigid model. In practice, designers need to make adjustments at any time based on factors such as project type, target audience, raw material types, and production technology. The needs of each project may be different, and food packaging designers often need to flexibly adapt and provide innovative insights, continuing to explore their own creativity and design characteristics during the practice process.

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The above is the content provided by the professional packaging design company-Zhonghui Design. I hope it will be helpful to everyone.