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Maotai in the eyes of foreigners: Maotai is not only wine, but also China culture.
It is understood that the famous brand of Maotai, the national wine, has two trademarks, namely "five stars" and "Feitian", which were formed under a specific historical background. In the early days of the People's Republic of China, after the establishment of local state-owned Maotai Distillery, the original registered trademark was "Guizhou Maotai", and the middle of the upper end of the trademark was a pattern of workers and peasants joining hands, with wavy lines on the left and right sides, under which there were five red characters of "Guizhou Maotai Liquor" and ten white characters of "produced by local state-owned Maotai Distillery". In March 1956, the word "Tai" was restored. In 1953, Moutai began to be sold abroad, and the trademark pattern was changed to consist of golden wheat ears and red five stars. The ears of wheat are outside, and the five stars are in the middle. The registered trademark is "Wheel" brand, which is the predecessor of today's "five stars" trademark, implying that Moutai is the crystallization of the new China workers and peasants alliance. However, under the historical conditions at that time, this trademark pattern was regarded as a "political trademark" by some foreign anti-China forces, so it was subject to some undue discrimination. In order to facilitate export, with the approval of the former Ministry of Light Industry, the export trademark of Moutai was changed to "Feitian" brand in 1958. The pattern borrowed from the image of "Feitian" in Dunhuang, which had great influence in western society, and held a golden cup for two fairies flying in the sky, implying that Moutai is the messenger of diplomatic friendship and has been used ever since.