The difference between short-term and long-term trademark registration mainly involves the following aspects:
1. Scope of protection:
-Short-term: The short-term effect of trademark registration is After the registration application is submitted, you can use the "TM" symbol to indicate the use of the trademark and claim ownership of the trademark. This provides certain trademark protection against unauthorized use of the same or similar trademark by others.
-Long-term: The long-term effect is that after the trademark registration is successful, you can use the "_" symbol to identify the registered trademark. Registered trademarks enjoy broader legal protection, including exclusive rights to trademarks, rights pursuit, and legal remedies.
2. Legal protection:
-Short-term: The short-term effect of trademark registration provides certain legal protection, but its scope and intensity may be relatively low. If a trademark infringement dispute occurs, you need to rely on common law or other relevant laws to assert your rights.
-Long-term: After successful trademark registration, you will enjoy broader and stronger legal protection. You can protect your trademark rights through trademark law, including prohibiting others from using similar trademarks on the same or similar goods or services and pursuing legal liability.
3. Stability and sustainability:
-Short term: The short-term effect of trademark registration is that during the trademark registration application period and before the trademark registration is successful, your trademark may still face opposition or Risk of revocation. Therefore, the short-term effects of trademarks are relatively unstable.
-Long-term: After successful trademark registration, the trademark protection period is generally 10 years and can be renewed. This provides longer-term stability and continued trademark protection.
In general, the short-term effect of trademark registration provides certain trademark protection, but it is relatively limited. The long-term effect provides broader, stronger and sustained trademark protection, providing better protection for your brand to establish credibility and market position.
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