1. Simple and easy to understand: packaging design needs to convey the information of the product simply and clearly, so that consumers can understand the characteristics of the product in a short time.
2. Highlight the characteristics: In the highly competitive market, packaging design needs to highlight the characteristics of products, attract consumers' attention and make them remember the brand and products.
3. Reflect quality: packaging design should reflect the high quality and high value of products, so as to improve consumers' awareness and trust in products.
4. Conforming to cultural background: Different cultural backgrounds have different requirements for packaging design. Designers need to understand the cultural habits and aesthetic standards of the target market, and make packaging designs that meet the tastes of local people.
5. Consider the convenience of use: Good packaging design should consider the convenience of users, reduce the difficulty of opening and health problems, and make consumers more willing to buy and use this product.
6. Eye-catching: On the shelves of shopping malls, the packaging design should be able to attract consumers' attention, thus increasing the sales of products.
7. Diversification: Packaging design should adopt diversified design styles and materials according to different products and market demands to make products more personalized.
8. Sustainability: Modern society has higher and higher requirements for environmental protection and sustainability. Good packaging design needs to consider the recyclability and eco-friendliness of materials to meet the requirements of social sustainable development.
In a word, good packaging design needs to combine product characteristics, market demand, consumer psychology and other factors, and use various skills to create attractive, practical and distinctive packaging design.
The above is the answer of Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), hoping to help you.