Trademarks are brands, and the ‘brand effect’ we often hear is exactly how trademarks play a role in the market economy. Trademarks appear as product identifiers, making it easier for people to recognize, perceive and evaluate products in their daily purchases, ultimately creating a personal understanding of products of different brands. More importantly, information such as product quality that is not easy to understand directly will be attached to the product brand after some consumers purchase and experience it, becoming a purchasing experience that will be remembered by individual consumers and even consumer groups. The process from an individual to a group is a process in which the individual purchasing experience is certified and shared by the group. This means that the greater the trademark's popularity and recognition, the more competitive the product will be.
Our daily experience makes us feel that famous brands are more trustworthy, have higher product quality than others, and are more reassuring. This is why a large number of people are still willing to buy brand-name goods even if they are ridiculously expensive. Think about it, sometimes when you buy something cheap, it breaks down just after you use it, and you have to spend money and effort to buy it again. It is really better to buy something of reliable quality and last longer.
People will naturally flock to such a valuable trademark, so trademark legislation will also be improved. Naturally, people's awareness of commercial law is gradually building up, and they are paying more and more attention to trademark rights protection. Therefore, trademark infringements are often punished.
On the other hand, trademarks are legally recognized as having transfer rights. Paid transfer of trademarks is commonplace in contemporary commercial objects. The transferor obtains immediate economic benefits. The transferee uses the trademark to build its own reputation and make its products more competitive, thereby obtaining long-term benefits. In fact, it is much simpler than redesigning the procedure for applying for trademark transfer.