The saying "If the wine is good, the alleys are deep" has long been a common saying among the people. However, with the development of society, especially in the market economy, when supply exceeds demand, "The wine is good and the alleys are deep". I'm afraid it's out of date. To "wine well", you must also "shoud well", in order to attract people's attention and spread widely. Although this sentence has been spread all over the country, I am afraid that very few people know about the author and origin background of this sentence. If you want to trace the origin of this sentence, you have to go back to the national treasure cellar of Luzhou Laojiao. In Yinggoutou, Nancheng City, Luzhou, where the national treasure cellar pool of Luzhou Laojiao is located, there was a deep and long wine alley during the Ming and Qing Dynasties. There are eight handicraft workshops near the wine alley, and it is said that the best wine in Luzhou comes from these eight. Among them, the workshop at the end of the wine alley is the most famous among the eight hand-made wine workshops because its cellar was built the earliest. In order to drink good wine, people have to go to the house at the end of the alley to buy it. Legend has it that in 1873, Zhang Zhidong, a representative of China's Westernization Movement, took office as the academic administrator of Sichuan. He drank wine and composed poems along the way to Luzhou. As soon as he got on the ship, he smelled the aroma of wine. He felt refreshed and asked his servant to fetch him some wine. Unexpectedly, the servant had been there all morning, and at noon, Zhang Zhidong was very hungry and thirsty when he saw the servant trotting over in a hurry carrying a jar of wine. When he was angry, the servant opened the wine jar, and the aroma of the wine was immediately refreshing. Zhang Zhidong kept saying "good wine, good wine", so he took a sip and felt sweet and refreshing. Then his anger subsided and asked, "Where did you get it from?" The wine? The servant quickly replied that the villain heard that the wine in Wen Yongsheng's workshop at Yinggoutou was the best, so he turned around and walked through the long wine alley to the last Wen Yongsheng's workshop to buy wine. Zhang Zhidong nodded and smiled: He is so good at drinking that he is not afraid of deep alleys. Wen Yongsheng was the brand name of Luzhou Laojiao in the Qing Dynasty. It was called Shu Juyuan in the Ming Dynasty. The Shu family went through eight generations. Finally, the Shu family moved and the cellar pool was sold to the Wen family. The Wen family has gone through 14 generations, so Luzhou Laojiao has a history of 22 heads during the Ming and Qing dynasties. Until the public-private partnership after liberation. Nowadays, that winding wine alley has been built into the magnificent Guojiao Plaza, but the story of "good wine is not afraid of deep alleys" flew out from here, and along with the aroma of Luzhou Laojiao wine, it permeated the entire history of famous Chinese wines.